More than half of the United States isn’t recycling, and PepsiCo has set out to change that through its new recycling initiative. Summed up in a recent ad, this is designed to help motivate people through a series of humorous examples of people doing activities such as dog-grooming, running a race and mowing the lawn halfway. The ad is the latest in a series of efforts by PepsiCo Recycling to raise awareness about recycling.