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In a bid to reposition itself as a producer of convenient natural products, Campbell Soup Company is set to launch Well Yes!, a “clean” canned soup line, with a corresponding campaign that encourages consumers to make small, healthy daily choices rather than big, unrealistic resolutions. The new, ready-to-serve soups feature simple, recognizable ingredients, contain no artificial colors, flavors, ingredients or modified starches, and come in non-BPA-lined, recyclable cans.
