We’ve fought against the perception of the word “podcast” for years. People who aren’t familiar with podcasting sometimes think that an iPod is required. They sometimes believe that podcasts aren’t meant for them because they have not, historially, been mainstream or widely adopted. Many simply don’t know what a podcast is and are turned off by the word because it’s unfamiliar. We all know what radio is. We all know what television is. Those words make sense to everyone. “Podcast” doesn’t share that luxury.
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