Virtual changing room technology is getting more common. As shipping and return costs keep challenging online sellers, this tech seems more and more vital.

It just became a whole lot easier to shop from your couch, and all because of augmented reality. Augmented reality differs from virtual reality in the sense that it does not create an entire virtual world, but rather combines virtual aspects on top of reality. AR is used today mainly in applications where computer-generated images, sounds,…

While augmented reality is getting all sorts of press thanks to 'Pokemon Go,' the fashion and retail industries were some of the first using the technology.

By utilising the mobile and digital channels to their full extent, organisations can beat out their competition and retain their customers.