Pharmaceutical Industry | NEWS | | GE Healthcare cancer campaign combines social media and gaming - Six-week #GetFit challenge involves Twitter, Sina Weibo and Facebook app | PMLiVE (Top story: GE Healthcare cancer campaign combines social media and...
(by Andrew Spong) (@Cascadia Interesting question, and one I'm trying to work out :) http://t.co/sTi6M5AY #hcsmca...)...
Early efforts in the pharma space to harness the engagement factor in game technology focused on delivering a fun experience, with a tackedon educational component.
Ben Comer writes about the evolution of gaming in the healthcare space and where things are going and why. Gamification is something that apparently is not to be ignored in marketing with the widespread adoption of mobile devices and participation of nearly everyone in a social network sites. If you’re looking to gamify your brand you need to put education and leaning up front, and figure out what specific behaviours are unique to the patient audience to get the most out engagement.
The most effective way of learning and absorbing complex concepts is by doing it. Gamification technology and playfulness is a great way of doing this and can be used in simulations to help understand the consequences of certain behaviours and how these effects disease. This type of application allows the creation of vivid images and users to see the results of their choices.
Other games funded by Pharma, both of these are for diabetes patients hope to change patient behaviour. One encourages children to test their blood sugar through a Tamagotchi-style game rewarding children when they dutifully prick their finger and obtain the results. The other for women between 40 and 60 encourages them to share and discuss how they manage their disease providing each other with practical and emotional support.
The last game discussed is to reduce adverse events and is built around the concept of a tutorial to help parents inject their kids correctly. It coaches parents and lets them know if they’re doing a good job. This allows them to practice, therefore getting it right when they inject the children reducing any AEs.
Video games can be used to educate through repetition and feedback, but they can also have some less-than-positive side effects. Learn about how video games can improve the educational experience as well as hinder it.
A must for anyone interested in the research and design of health games that integrate well-tested, evidence-based behavioral health strategies to help improve health and to support the delivery of care.
A recent article in the FastCo.Design blog highlights the T-Haler, a training inhaler prototype that, according to the creators can increase proper inhaler use three-fold in just three minutes of training.
That may not sound like a huge deal. Even someone who isn’t asthmatic and has never used an inhaler can probably visualize the process: shake, press down and take a big-gulp inhale. Easy enough? Not quite. Apparently, nearly 75% of patients use their inhalers improperly–an error that can lead to hospitalization, even death.
Diagnosing diseases just got more innovative. A team of researchers at UCLA have created a crowd-sourced online game to assist the public in diagnosis of malaria.
BBusinesses are borrowing techniques from digital games in an effort to encourage regular exercise and foster healthy eating habits.
Games For Health's Ben Sawyer discusses the big wave of opportunities coming for game developers in the growing world of wellness apps, and why gamification is opening new doors for developers.
Newcastle University helps to develop a computer game to help those who have suffered strokes.
Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
As well as being at the forefront of the entertainment industry, games are a rewarding form of personal expression and communication for millions of people around the world. Games also represent the most powerful ingredient in the human interaction with technology; fuelling development of the interface tools people take for granted in their relationships with computers and driving technical development.
Games could be the most important digital health tool of the 21st century and have a highly influential impact on the engagement pharmaceutical companies foster with health care professionals, patients and the public.
Design the ultimate pandemic and wipe out all life on Earth in this dark (but satisfying) iOS strategy title.
This could have interesting applications in both medical education and the mapping of disease.
Meet Roxxi - a feisty and fully-armed virtual nanobot. Billed as "medicine's mightiest warrior", she's fighting an epic battle deep inside the human body where she launches rapid-fire assaults on malignant cells.
For a few years now, there has been great deal of interest in using videogame technology to improve health and education. So far, there haven’t been any blockbusters in this space outside of “exergaming” titles like Wii Fit. I attended the Games for Change Festival in New York last month, and what I saw there gave me reason to believe that there will be some big hits for education and health videogames in the near future.
magine for a moment that you had no internal volume control. Everything you saw, heard, and felt was perceived by your brain at equal intensity–from the birds singing outside your window and the dripping of the faucet to the person giving you instructions. Imagine that you were unable to prioritize this information, to sort out the unnecessary or redundant images to focus on the information central to your needs and purposes.
If you have been keeping up with general gamification news, you might be aware of the Nike Fuelband that came out in February this year.The FuelBand is another addition to the Nike+ line of products that seek to quantify and track your physical workouts,
The health-care industry is using games to encourage better choices.
In America one out of three children are now overweight or obese; these children need to be motivated to exercise...
Gaming is popular, so can the momentum continue if the games played are with the intent to encourage a healthier lifestyle?
FirstWord Pharma - Gain Access to the Information You Need Track the Companies, Products, and Regulatory Areas of Most Interest to You...
Andrew Spong (@andrewspong) writes:
'By dint of the sheer weight of evidence that has accrued over the past three years alone, Boehringer Ingelheim may reasonably be identified as the pharma company that sets the pace for the industry in digital environments.
However, this is not because of Boehringer’s having led the way on facebook with regard to its handling of comments, nor its conversational disposition on Twitter, nor its experiments in the gamification of clinical research, nor the way it used social to raise awareness around atrial fibrillation, nor its experiments with outré humour.
It is not even because later this week Boehringer will become the first pharma company to launch a game which has been designed first and foremost to be fun and perhaps convey some indirect benefits, rather than a vehicle built for the primary purpose of delivering a direct message:
[Syrum] wasn’t built with a view to being an educational platform or anything like that. It’s very much a game which is meant to be engaging and entertaining to play. In the same way that Farmville doesn’t just appeal to people who like farms, Syrum isn’t just for people who like the pharmaceutical industry. It’s for anyone to play. John Pugh, Director of Digital, Boehringer Ingelheim
In the last instance, Boehringer merits recognition as the digital leader in the pharma industry not because of what it has achieved, but because of what its activities say about the cultural evolution that has taken place within the company. Boehringer’s every action speaks of its commitment to embodying what ‘being innovative’ means. Not its just giving lip-service to innovation. Not its hoping to be seen to be innovative whilst doing little of real merit. Not spending its time considering which ride to take next on the platform carousel.
The course that Boehringer has steered over the past three years marks it out as a company that aspires to being a leading company in digital environments, not just the leading pharma company in digital.'
[AS: Click on the title link above to read the full article]
Les serious games au service des étudiants en médecine - Logiciel - A l'occasion d'un séminaire organisé par le Cigref et IBM le (Top story: Les serious games au service des étudiants en médecine http://t.co/bvDNbeln,...
Impliquer l'individu par le jeu pour résoudre les problèmes de la vie quotidienne, c'est le principe de la gamification. Décryptage d'un phénomène montant, avec Gabe Zichermann, l'organisateur du GSummit.
John Pugh, Director of Digital for Boehringer Ingelheim, talks about driving innovation in his large organization with the forthcoming game Syrum
Lionel Reichardt, Pharmageek | Conseil, formation et contenus en santé numérique et IA. Une veille pour comprendre et agir : IAtrogénique x IAtus, Morning Routine, vidéos YouTube et livres blancs. Retrouvez mes analyses sur LinkedIn.
