Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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April 23, 2013 8:28 PM
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Solution Selling Using an iPad

Solution Selling Using an iPad | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.vertic.com - March 23, 2013 1:43 AM
The pharmaceutical industry has experienced an increase in the cost per sales rep visit and a decrease in average time per visit and # visits accepted by the physicians.

Via Nikos Papaioannou
eMedToday's insight:

The pharmaceutical industry has experienced an increase in the cost per sales rep visit and a decrease in average time per visit and # visits accepted by the physicians. A well organized presentation using an ipad by a sales rep can change this trend

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April 23, 2013 8:24 PM
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'Take Your Pills' Reminders Apps: A Big Deal

'Take Your Pills' Reminders Apps: A Big Deal | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.businessweek.com - April 8, 2013 12:00 AM
An array of technological and old-fashioned solutions to get patients to take their meds

Via Nikos Papaioannou
eMedToday's insight:

Americans pay a high price for not taking their meds. One in five patients fails to fill new prescriptions, and half of those being treated for chronic conditions stop their medications after six months. Mobile apps can change this trend. 

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April 22, 2013 7:47 PM
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Pharma's Need Relevant Information For Patients

Pharma's Need Relevant Information For Patients | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From worldofdtcmarketing.com - April 19, 2013 12:25 PM
You can throw a lot of money into digital marketing but unless you acknowledge that people using "can find shit out" and know as much as you about your product you're probably throwing a lot of mon...
eMedToday's insight:

Pharma's need to become content resource to help patients under their conditions and drugs

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Rescooped by eMedToday from Digital marketing pharma
April 22, 2013 7:45 PM
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How pharma will need to adapt

How pharma will need to adapt | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.pharmaphorum.com - April 19, 2013 4:01 PM
ROI is very often a narrow view of channels in the industry. On the one hand it is important to know that some channels don’t necessarily provide direct ROI but are a commodity/must-have – and play a key role in the overall sales & marketing success. The telephone is a commodity channel: if you don’t have a phone the doctor cannot call you, so what’s the ROI of the phone? Hard to say, but without it the ROI of your business would be lower. In a similar vein, an integrated self-service portal, email connectivity and selected mobile offerings are must-haves in the New Normal.

Via Olivier Delannoy
eMedToday's insight:

 

Digital will have to be integrated with other channels, in most cases. called fusion.  Digital & reps will continue to exist alongside each other, but they should be co-ordinated and merged.

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April 21, 2013 10:21 PM
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Scientists Save Healthcare

Scientists Save Healthcare | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.forbes.com - April 21, 2013 10:21 PM
Dr. Data is IN... The U.S. spends more on healthcare than any other nation: around $9,000 per person in 2012. Can data scientists help?
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eMedToday's comment, April 21, 2013 10:21 PM
Big data in patient record, predictive medicine, wellness maintenance, just in time medicine will create a possible savings of 10% of the entire US medical bill. Even though the focus of this article is on big data the areas of impact will have a significant effect on Pharma drug strategy.
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April 21, 2013 9:45 PM
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3 Healthcare IT Trends for 2013

3 Healthcare IT Trends for 2013 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.hitconsultant.net - April 21, 2013 9:45 PM
3 Healthcare IT trends that shares Thomas Edison's vision for healthcare in 2013 and beyond in response to the 2012 National Healthcare IT Week
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eMedToday's comment, April 21, 2013 9:45 PM
A Brilliant statement by Thomas Edison which is the future of healthcare:
“THE DOCTOR OF THE FUTURE WILL GIVE NO MEDICINE, BUT WILL INTEREST HIS PATIENTS IN THE CARE OF THE HUMAN FRAME, IN DIET, AND IN THE CAUSE AND PREVENTION OF DISEASES.”
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April 21, 2013 9:10 PM
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The 20 Most Insightful Healthcare Technology Infographics of 2012

The 20 Most Insightful Healthcare Technology Infographics of 2012 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.hitconsultant.net - April 21, 2013 9:10 PM
Year end recap of the 20 most Insightful healthcare technology Infographics of 2012 highlighting the growing utilizations of infographics in healthcare
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eMedToday's comment, April 21, 2013 9:10 PM
A great overview of where is mhealth is going. Pharma pay attention
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April 19, 2013 6:55 AM
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Pharma Need To Hire Digital Talent

Pharma Need To Hire Digital Talent | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From worldofdtcmarketing.com - April 18, 2013 9:41 AM
The good news is that pharma companies are planning to invest more money into digital marketing, the bad news is that pharma is planning to invest more money into digital marketing.  With most phar...
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eMedToday's comment, April 19, 2013 6:56 AM
The author suggest rather than write checks for more digital marketing, pharma’s need to recruit and hire digital marketing talent.
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April 18, 2013 11:23 PM
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Socializing Pharma – Sanofi Gets it Right

Socializing Pharma – Sanofi Gets it Right | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.sam-welch.com - April 18, 2013 9:47 AM

Today’s patients are empowered and connected – living as much in the digital world as the “real” world. It isn’t easy to engage healthcare customers in soci...


Via Olivier Delannoy
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eMedToday's comment, April 18, 2013 11:24 PM
Interesting example of getting it right. The key is patient engagement around a target disease or problem
Scott Chepow's comment, April 19, 2013 9:12 AM
Wonder how they monitor the reaction...
Sven Awege's comment, April 20, 2013 5:41 AM
They are building great insights too along the way through listening to the community. That will certainly be fed through into the more traditional marketing material ;-)
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April 18, 2013 5:32 AM
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Focus on Cross-Channel 'Fusion' For Pharma Marketing

From blog.pharmexec.com - April 17, 2013 12:14 PM
With this imperative in mind, I got in touch with Fonny Shenk at digital marketing firm Across Health, the organiser of the “Cross-Channel” webinar that caught my eye, to ask him his views on cross-channel marketing in pharma ...
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eMedToday's comment, April 18, 2013 5:36 AM
Fusion is the integration of digital into the overall marketing mix. Tablet detailing is an example of cross channel opportunity being missed. Making tablet detailing a success is the top priority of over 300 Pharma marketers in 2013
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April 17, 2013 7:42 AM
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Pharma Marketers Need To Reboot

Pharma Marketers Need To Reboot | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From blog.pharmexec.com - April 16, 2013 4:42 PM
Marketers too obsessed with social media, or the newest digital platform, might impress only themselves. “It's like peeing down your leg…hot to you, but nobody else,” said Patterson. In Japan, for example, GE Healthcare's ...
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eMedToday's comment, April 17, 2013 7:42 AM
The route to patients hearts is solution based. A key element of solutions will be the use of mobile apps which doctors will recommend to patients. In this age of digital maturity the Pharma are at the bottom of the list.
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April 16, 2013 8:07 PM
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Pharma's DTC Spend Down; Social Spend Up!

Pharma's DTC Spend Down; Social Spend Up! | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.emarketer.com - April 16, 2013 6:54 PM
Pharma companies have been reluctant to make a move onto social, unsure of the return on investment (ROI) offered by the channel and worried about the regulatory environment.
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eMedToday's comment, April 16, 2013 8:12 PM
Pharma’s DTC spend is down 21%, while spending on social will increase 43% this year. Biggest problem with social media spend is trying to measure ROI, next in line is regulatory and legal concers.
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April 15, 2013 8:45 PM
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Digital Innovation: A Call to Action For Pharmas

Digital Innovation: A Call to Action For Pharmas | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.pharmexec.com - April 15, 2013 3:47 PM
Marketing's new role is to promote positive health outcomes, not position the brand.
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eMedToday's comment, April 15, 2013 8:46 PM
The "push promotion," or mass advertising of commercial messages in the form of sales professional details, branded websites, and branded direct to consumer advertisements are outdated. We now live in a world with a substantially greater quantity and quality of data, so the amount of transparency and the ability of payers, providers, and patients to compare outcomes has never been greater. pharmaceutical products will be held to much higher standards of health outcome.
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April 23, 2013 8:26 PM
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Pharma Take Note: Infography

Pharma Take Note: Infography | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From pinterest.com - April 4, 2013 9:34 PM
Pharma goes digital (#Infographic: Pharma goes digital. http://t.co/XRWE2gIkWV #hcsm #healthit #medtech)

Via Nikos Papaioannou
eMedToday's insight:

Over 100 million consumers search on line for drug information. Over 86% of doctors search on line for drug information. Yet Pharma spend huge amounts of money on TV ad with a ROI of 2:1 as opposed to digital marketing ROI which is 4:1.

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April 23, 2013 8:15 PM
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Big Pharma Changing Digital Strategy

Big Pharma Changing Digital Strategy | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.marketingforecast.com - April 1, 2013 12:42 PM
Big Pharma to Increase Outsourcing, Improve Digital Marketing Efficiencies. April 1 2013 | Kathy Crosett. Large pharmaceutical firms pulled back on their DTC marketing last year, spending about $3.1 billion.
eMedToday's insight:

 This year, the biggest firms in this sector have told researchers that they intend to explore more multichannel marketing initiatives. In doing so, they will likely outsource a portion of this activity to agencies and services.

About 1/3 of sales reps and executives in the pharma industry believe their marketing organizations ‘need a complete overhaul.’ The marketing transition is well underway with some 25% of direct sales people having been replaced by digital initiatives that target the 4 key markets for their products – doctors, providers, payers and patients. 

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April 22, 2013 7:46 PM
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Multi-Channel Marketing and Use of Digital Technologies and Analytics as Top Strategic Priorities

Multi-Channel Marketing and Use of Digital Technologies and Analytics as Top Strategic Priorities | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.marketwatch.com - April 19, 2013 12:52 PM
RT @ISpeakAnalytics: RT @PanAgoraPharma: Great insight-the 2013 top strategic priorities for pharma sales & marketing execs http://t.co/E6oYsIaLKL #analytics
eMedToday's insight:

Following cost reduction, the executives surveyed ranked their top strategic priorities accordingly: mastering multi-channel marketing (70 percent); improving use and effectiveness of digital interactions (60 percent); and exploiting analytics (56 percent).

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Rescooped by eMedToday from PharmaChange
April 22, 2013 7:43 PM
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Can Pharma's Work Big Data

From worldofdtcmarketing.com - April 20, 2013 4:21 PM
The media has been talking up big data in healthcare and pharma is going to be spending more money on digital marketing and analytics but is it mostly bullshit ?  How are we suddenly going to wake ...

Via Aleksandra Misiorowska
eMedToday's insight:

 

Big data farming by Pharma can help them personalized medicine and more effectively target consumers. This approach with digital marketing will help them engage patients

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April 21, 2013 9:58 PM
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Five Disruptive Telehealth Startups & Medication

Five Disruptive Telehealth Startups & Medication | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.hitconsultant.net - April 21, 2013 9:58 PM
Five disruptive telehealth startups to watch highlighting how telehealth is changing the face of healthcare delivery and the innovative startups behind it.
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eMedToday's comment, April 21, 2013 9:59 PM
Pharms will be dramatically impacted by the range of mhealth starts providing valuable services to patients and reducing costs. These 5 starts ups are great examples of break- through technologies. A number will use technology to remain patients for using medication which Pharma’s loss USD $ 300 billion in sales
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April 21, 2013 9:25 PM
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115 Mind Blowing mHealth Trends

115 Mind Blowing mHealth Trends | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.hitconsultant.net - April 21, 2013 9:25 PM
115 Mind Blowing mHealth and Telehealth Statistics and Trends as the third installment of our 4 part Mind Blowing HIT Stats and Facts series.
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eMedToday's comment, April 21, 2013 9:25 PM
A great summary of Facts
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April 19, 2013 7:07 AM
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So what's really going with DTC internet spending ?

So what's really going with DTC internet spending ? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From worldofdtcmarketing.com - April 2, 2013 8:39 AM
Even if pharma is allocating more money to digital marketing my feeling is that it will not be enough as pharma tends to be 2-3 years behind online marketing trends. In fact a report from MIT recently classified pharma ...
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eMedToday's comment, April 19, 2013 7:11 AM
The author made a interesting comment; “ Pharma’s tend to be 2-3 years behind online marketing trends” Studies show Pharma’s are at the bottom of the scale for industry adoption of digital technologies. Does spending USD $ 3 billion on TV and magazine DTC make sense?
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April 18, 2013 11:29 PM
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U.S. e-Detailing Spending Up 74% in 2012

U.S. e-Detailing Spending Up 74% in 2012 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From pharmamkting.blogspot.com - April 18, 2013 10:29 AM
Obviously, despite digital pharma being "alive and well" in the EU (e.g., see here), the total pharma digital marketing spend in the EU is only a fraction -- about 10% -- of the spend in the U.S. I'm not sure if non-digital spending ...
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eMedToday's comment, April 18, 2013 11:36 PM
This is shocking that Pharma are so far behind in digital maturity against other industries. The Pharma sales rep is dead or at least dying yet USD $ 15 billion being spent on the wrong thing. Clearly, Pharma’s need to move into e-detailing which is a mobile app to deliver information and education to doctors.
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April 18, 2013 5:44 AM
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Digital Health: Where Is The Pharms?

Digital Health: Where Is The Pharms? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.forbes.com - April 16, 2013 4:53 PM

Digital Health: Will Pharma Follow or Lead? Forbes The digital health movement is growing rapidly. Almost everyday we hear of new technology, apps and ideas that bring the promise of improved medical care, health and wellness.


Via Olivier Delannoy
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eMedToday's comment, April 18, 2013 5:49 AM
Pharms has a seat at the digital table but must change. Technology is an essential part of the solution future healthcare solutions. And digital health is a central part of this equation. The touch points for pharma are numerous and represent areas for engagement and support
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April 17, 2013 7:51 AM
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Pharma Web Sites Are Wrong

Pharma Web Sites Are Wrong | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From worldofdtcmarketing.com - April 3, 2013 8:50 AM
Pharma product websites are too important to use the standard template. They have to integrate more visual elements for consumers who dont have time to read.
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eMedToday's comment, April 17, 2013 7:55 AM
Most pharma product websites are not only too heavy in text. When a consumer comes to a Pharma web site, they are looking for information which should be presented in a simple, clear fashion with a lot of graphics..
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April 16, 2013 8:24 PM
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Digital Is A Lifestyle Change For Patients, Doctors and Pharma's

Digital Is A Lifestyle Change For Patients, Doctors and Pharma's | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.epharmasummitblog.com - April 9, 2013 12:44 PM
What are the biggest misconceptions in #Pharma marketing w/ digital channels & media? James Chase answers #ePharma: http://t.co/oKtdJ3XZm1
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eMedToday's comment, April 16, 2013 8:26 PM
The author give a great overview of the digital mind set change for patients, doctors and Pharma’s selling drugs.
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April 15, 2013 8:55 PM
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What Is The Right Digital Agency For pharma?

What Is The Right Digital Agency For pharma? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
From www.scoop.it - April 10, 2013 8:43 AM
It seems that the sharks are in the water as Accenture reports that most pharma companies are planning to invest more time and money in digital marketing to lower costs and improve marketing effici...
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eMedToday's comment, April 15, 2013 8:56 PM
This is an excellent checklist of what a Pharma need to consider when hiring a digital agency. The word digital is the key.
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