Hôpital & transformations | Équipes, parcours & numérique — Pharmageek

DirectHopital.com est le site dédié aux managers hospitaliers. Il traite d’actualités pratiques, de retour sur expérience et des nouvelles initiatives dans les domaines des RH, de la qualité / sécurité, des finances, des achats et de la logistique.

Instagram recently released a second stand-alone app called Hyperlapse. It allows users to create short, time-lapsed clips without the assistance of any additional high-tech video equipment.

En 2011, nous vous présentions My144, une initiative suisse visant à proposer d'appeler un numéro d'urgence depuis une application dédiée, qui envoie en parallèle votre localisatio...

Réseau CHU: Près de 1 500 fans et + de 1 000 followers ! Réseau CHU remercie les communautés de Facebook et Twitter http://t.co/qGDUeSMAnR

Is your facility a patient's BFF, or just an acquaintance?

Service lines can stand out and generate business through blogging as part of hospital content marketing strategy.

Les nouvelles technologies sont de plus en plus présentes dans le cadre médical. Les Google Glass en sont un parfait exemple, puisqu'elles proposent d...

Palmarès des hôpitaux du « Point » : les CHU de Toulouse et Lille ...

Mobile hospital apps, like the one UCLA just built, are a fantastic way to connect patients with their physicians, and boost the brand of any hospital.

Read full story for latest details.

The chief marketing officer of this pediatric powerhouse says that social media and mobile access are essential to its strategy and "innovation p (How does a digital marketing strategy help to shape patient engagement?

Le Centre hospitalier de Chambéry vient de s’y mettre : tous les services rappellent aux patients par SMS la date et l’heure de leur consultation. D’autres hôpitaux ont adopté le système depuis 2010, avec à la clé une baisse des rendez-vous non honorés.

Why hospitals are investing in telemedicine technology http://t.co/0WPcex7sup #mHealth #digitalhealth

ONC's report, "National Health Information Exchange and Interopability Landscape" highlights health information exchange trends in hospitals, physician offices and individuals.

La Direction générale de l’offre de soins (DGOS) vient de diffuser aux ARS, une instruction qui évalue le rôle des hôpitaux de proximité.

PARIS, 7 août 2014 (Direct Hôpital) - L'outil d'aide à la décision stratégique ADAPT de la société HEVA, qui reprend les données du PMSI sous forme de cartes et permet à un établissement de se comparer à ses voisins ou à ses concurrents, vient...

Medical professionals say the device could be helpful, but patient privacy is still a concern.  (Is There a Place for Google Glass in Hospitals?

Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and needs, engaging individuals and creating new incentives, a better reputation, greater trust and improved health outcomes can all be achieved.

Below are 10 things hospital leadership should keep in mind when thinking about marketing and strategy in 2014 and beyond.

1. In 2013, it was estimated that 62% of emails were opened on a mobile device. Checking email is the top mobile activity among smartphone and tablet users. More people in the world own a mobile device than a toothbrush, so using email to inform patients about new services, community events and preventative care tactics is a must.
2. The brain processes visual data 60,000 times fasterthan text. Additionally, 90% of information transmitted to the brain is visual. Whether it’s growing your brand identity or improving medication adherence through visual instructions, images are key to interacting with, informing and empowering patients.
3. Surprisingly, Grandparents are the fastest growing demographic on Twitter.  Not only does this indicate that it is here to stay as a social media platform, but it’s a great place to target our aging population who consume the majority of our health services.
4. In 2014, more than 50% of Internet users, or 102.5 million people in the US, will redeem a digital coupon. There are many new partnerships with retail clinics, pharma companies and other service providers that can use coupon-like strategies for patient cost-savings and adherence.
5. The number of devices connected to the Internet now exceeds the number of humans on earth.  So don’t forget to market on multiple platforms and for many different devices. Top sites include Twitter , Facebook, Pinterest and Instagram.
6. Social media influences 93% of shoppers final purchase decisions. Further, 90% of consumers indicate that they trust peer recommendations. Therefore, previous patients are your greatest allies. Their reviews online matter more than you think.
7. More than 78% of US Internet users research products and services online, and every month, there are more than 10.3 billion Google searches, with most people clicking one of the top four links. What your top hits say about your organization, your providers and your quality of care can influence your bottom line.
8. Targeted, content marketing costs 62% less than traditional marketing, and, per dollar spent generates about 3 times as many leads. When creating a marketing strategy for a particular service line, service, or physician group, think about exactly who needs to see what ad and what information they will be looking for.
9. Consumers that receive email newsletters from companies spend 82% more with those companies. Think about what that says for brand loyalty following engagement, and about the ability of constant, relevant engagement. Patients are consumers, and like email, newsletters keep them informed.
10. 70% of people surveyed claim they would rather learn about a hospital or company through articles rather than direct advertisements. Therefore, not only are advertising campaigns important, but so are the patient experience testimonies, community reviews and Forbes articles that highlight the work being done inside and outside of your hospital.