Hôpital & transformations | Équipes, parcours & numérique — Pharmageek

SOCIÉTÉ - Les innovations de demain pour les hôpitaux sont présentées à partir de mardi à la "Paris Healthcare Week".

Les établissements rattachés à un même GHT ont à concevoir et déployer une offre de soins territoriale sur la base d’un projet médical partagé. C’est pourquoi la certification de la HAS va évoluer pour ne plus prendre en compte chaque établissement isolément mais le groupement en son entier à partir de 2020.

My April 21, 2016 presentation to the Vizient Joint Networks meeting in Chicago, IL.

Pour les consultations à l’hôpital ou en clinique (hors urgence) 75,4 % des médecins reçoivent leurs patients en retard par rapport à l’heure de rendez-vous. Ces retards atteignent plus d’une heure dans 17 % des cas et dépassent la demi-heure dans 34 % des cas.

Ils sont ressentis comme gênants, voire très gênants par 73 % des patients dès lors qu’ils dépassent 30 minutes, et par 85 % lorsqu’ils sont d’une heure ou plus. Rares sont les personnels d’accueil (14 %) qui avertissent de ces retards, et presque aussi rares sont les médecins (22 %) qui s’en excusent. A minima, 10 % des retard peuvent être imputés, entre autres, à l’usage de donner la même heure de rendez-vous à plusieurs personnes.

Le CHUV améliore son accueil, avec des collaborateurs qui vont au-devant des visiteurs. Un moyen de lutter contre la déshumanisation dans les grands hôpitaux.

Reviews of healthcare providers on social media sites like Yelp are filling gaps in traditional ratings programs driven by the Hospital Consumer Assessment of Healthcare Providers and Systems survey, a new study in Health Affairs claims.

In fact, authors suggest that Yelp can help policymakers pinpoint the hospital quality measures that matter most to patients and caregivers.

While social media sites like Yelp are largely unstructured and at risk of being gamed by users, the authors claim the sites often reveal exactly what the problem or positive occurrence was that affected a patient's experience.

Yelp is the 33rd most visited website in the United States and the 155th most viewed site globally, with 142 million unique monthly visitors. To date, it's the most widely used, and freely available, commercial website in the United States for hospital ratings.

The site also encompasses more categories than the traditional HCAHPS survey. In all, researchers found 12 topics covered in Yelp that don't have a corollary in more formal surveys: cost of hospital visit, insurance and billing, ancillary testing, facilities, amenities, scheduling, compassion of staff, family member care, quality of nursing, quality of staff, quality of technical aspects of care, and specific type of medical care.

In addition, four of the top five Yelp topics most strongly associated with positive reviews were not covered by HCAHPS -- caring doctors, nurses and staff, comforting, surgery procedure and peri-op, and labor and delivery.

Two of the top five Yelp topics, meanwhile, are associated with negative reviews — insurance and billing and cost of hospital visit— also were not covered by HCAHPS.

The findings suggest a larger-than-expected role for social media when it comes to gauging the patient experience. Seventy-two percent of U.S. internet users sought out online health information in 2012, authors said, and 42 percent reported looking at social media for health-related consumer reviews. Only 6 percent of Americans, however, had even heard of the Hospital Compare website as of 2008.

While sites like Yelp have their advantages, the study points out that leaning too heavily on social media can cause concerns. Yelp doesn't solicit reviews from a random selection of patients, the reviews are more likely to come from younger and more educated consumers, and hospitals might have a hard time deciding what to do with unsolicited online reviews. Not only that, but not all hospitals are represented by Yelp, and half have four or fewer reviews; until the use of such sites becomes even more common, this can limit their usefulness.

Yet the report claims that a major barrier to the public reporting movement is engaging consumers in responding to publicly reported quality information. The authors' suggestion is to copy some of Yelp's features into more formal assessments like HCAHPS, which they say could increase patient engagement. The National Health Service in England has already taken steps in this direction.

Additionally, they say lessons can be learned from websites like Amazon, which curates large numbers of consumer reviews by highlighting the most helpful positive and negative reviews.

Yelp, for its part, has already begun to move more formally into the healthcare space. Last year, it teamed up with ProPublica to integrate data from the Centers for Medicare and Medicaid Services onto the business pages of more than 25,000 healthcare facilities in the United States. Its listings now include info on wait times, readmissions and infection numbers at hospitals, nursing centers and dialysis centers.

And Yelp is the top destination for consumers looking for physician reviews, with 27 percent of consumers consulting the site for doctor reviews, according to data from Software Advice — even slightly above Healthgrades and RateMDs. 

Hospitals are putting more and more energy and resources into growing their social media presence, but do those efforts bear fruit when it comes to reputation and patient loyalty? New research says yes.

Le DPI du 21ème siècle contient nativement les informations « classiques » relatives au soin et à la prise en charge des patients. Le DPI du futur est amené à contenir de plus en plus d’informations digitales, venant progressivement, mais inexorablement, remplacer le dossier papier :

Données produites lors des soins ;
Nouveaux contenus multimédias.
Avec un DPI entièrement numérique, les professionnels de santé éviteront enfin de jongler entre dossier informatique et dossier papier.

Forecast Health recently raised $1.45 million from a super angel to grow its national sales team.

As Director of Social Marketing at Wound Care Advantage I spend a lot of time watching how hospitals across the country are using and misusing their social media pages. Some are doing an amazing job with content creation and patient engagement. Other's are in desperate need of help and it seems that they don't even know where to start.

According to the Pew Research Center, "65 percent of adults now use social networking sites—a nearly tenfold jump in the past decade." In 2016, hospital leaders can no longer avoid having an effective social marketing plan. While teens may be leaving Facebook for platforms like SnapChat, Vine, and Periscope, Facebook continues to grow with adult populations. This means that the patient populations that you are looking to attract to your health system are most likely on Facebook. This article will cover simple tips and strategies for guiding your hospital's marketing teams to true success using Facebook marketing.

Patient Education Puts You Above Your Competitors
As a leading hospital you want to constantly be educating your healthcare population. At Wound Care Advantage, we try to make this extremely easy for our hospital clients. Marketing directors and social media managers at the hospital gain access to our proprietary operating system Luvo, which gives them the tools and resources needed to educate their patients about their wound care service line. This means that they can download wound care specific graphics, videos and infographics, which lets their existing patients know that there is a wound center. It also keeps them constantly informed on the danger of non-healing wounds, contributing factors, and healing options.

Patient Engagement Builds Loyalty
It is not enough to just educate your health population on social platforms like Facebook. Our social media team at WCA knows that an informed patient or potential patient may have a concern, problem, or complaint. Most of the time these patients just want to know someone is out there listening. If a patient posts a negative comment on your Facebook page, the best thing you can do is respond sincerely and try to move the conversation offline. Ask them to private message you a phone number where you can reach them or an email address. This approach will create much more success than simply deleting the comment. It could even result in a new advocate for your hospital.

Don't Focus Only On Likes
Many hospital executives only want to hear how many page likes the hospital's Facebook page has and if it is growing substantially. While page growth is a good sign of progress in the right direction, it is not everything. Hospitals really need to focus on creating unique content that will be memorable and useful to their audience.

Step Outside Our World Of Healthcare
Hospital social media managers and marketing directors after often focused on our world of healthcare and that is normal. However, your hospital is also part of the local community. If your community is anything like mine, there are some amazing things going on outside of your hospital's walls. Connect with other brands and share their content. Seek out those organizations doing amazing things that run parallel with your hospital's mission and help them spread the word. This value will be returned when you have a campaign that you need help spreading.

Make It Visual

Audiences on Facebook are scrolling through content as fast as their fingers will flick on their mobile phones. Make it easier on them to consume your content by posting status updates that contain graphics and videos. These types of content will get you much higher engagement rates on your posts.

Pay To Play
Marketers know that if you really want your brand to grow and reach the right audience you must take advantage of Facebook's wealth of data by paying to advertise on the platform. There are several options including boosting posts, dark posts and more. One mistake I see hospital's making often is so simple to fix. Don't spend ad dollars on targeting people who have already liked your Facebook page. It is a simple box that you click when filling out the ad. When you are paying to get new page likes with your Facebook ads you want to exclude those people who have already liked your page. Facebook dark posts are a great for running content that is geared towards getting new people to like your page. You don't want people who have already liked your page to see this content.

Le cap du 5000e fan a été franchi cette semaine, après seulement 18 mois d'existence. La page du réseau social Facebook du CHU de Toulouse est désormais suivie par 5168 personnes, soit la plus grande communauté des hôpitaux de France.