What You'll Learn: Website optimization basics: those header tags and page titles all play an important role The low-down on long-tail keywords and long-form content strategies Which major SEO mistakes you should avoid to ensure you have the highest possible chances for success How voice search and local SEO go hand in hand, including what you can do to optimize your business for voice searches Key acronyms for Google success: E-A-T, YMYL and UX
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