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Najeebah Al-Ghadban The idea of removing humans from customer service is not new,” says Jeff Galak, associate professor of marketing at Carnegie Mellon’s Tepper School of Business. And with recent rapid advances in generative A.I.

Najeebah Al-Ghadban The idea of removing humans from customer service is not new,” says Jeff Galak, associate professor of marketing at Carnegie Mellon’s Tepper School of Business. And …