Shrinkflation: What It Is and How To Avoid It | Online Marketing Tools | Scoop.it

While the practice is usually common in times of rising prices, “we happen to be in a tidal wave at the moment,” shrinkflation expert Edgar Dworsky told AP, as manufacturers work to “balance” the increased costs of gas, labor, and supplies against sales and profit, he added in a separate conversation with The New York Times.