“Surge Pricing” at Wendy’s Won’t Fly in #NewtownPA | Newtown News of Interest | Scoop.it

In late February 2024, news broke that [Wendy’s]  was considering charging different prices at different times of day — a tactic usually associated with airlines and ride-hailing companies.


[On February 15], Wendy’s announced a multimillion-dollar investment to roll out digital menu boards across all its U.S. stores. This investment would support “dynamic pricing and menu offerings,”


“Beginning as early as 2025,” said Wendy’s CEO, “we will begin testing more enhanced features like dynamic pricing and day-part offerings along with AI-enabled dynamic pricing menu changes and suggestive selling.”


See my insights below for why this may be prohibited in Newtown Township...