Newtown News of Interest
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“Surge Pricing” at Wendy’s Won’t Fly in #NewtownPA

“Surge Pricing” at Wendy’s Won’t Fly in #NewtownPA | Newtown News of Interest |

In late February 2024, news broke that [Wendy’s]  was considering charging different prices at different times of day — a tactic usually associated with airlines and ride-hailing companies.


[On February 15], Wendy’s announced a multimillion-dollar investment to roll out digital menu boards across all its U.S. stores. This investment would support “dynamic pricing and menu offerings,”


“Beginning as early as 2025,” said Wendy’s CEO, “we will begin testing more enhanced features like dynamic pricing and day-part offerings along with AI-enabled dynamic pricing menu changes and suggestive selling.”


See my insights below for why this may be prohibited in Newtown Township...


johnmacknewtown's insight:


Whenever digital signage such as "digital menu boards" are mentioned, my ears perk up. It's perfectly fine for Wendy's or any other drive-thru takeout business - such as Chick Fil-A - to have digital menu boards inside the establishment, but in Newtown Township these would be prohibited in outside signage such as menu boards at the drive-thru entrance.


That's because the Joint Municipal Zoning Ordinance (JMZO) specifically prohibits "Electronic Message Centers" (EMCs). EMCs include computer programmable, microprocessor controlled electronic or digital displays. EMCs are prohibited in all zoning districts within the Township.


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Newtown News of Interest
These Scoops are excerpts from articles published in local newspapers and other sources that may be of interest to Newtown area residents. Please click on the "From" link to access the full original article. Any opinions and "insights" appended to these article summaries are solely those of John Mack and do not represent the opinions of any other person or entity.
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