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Here are the five immediate actions business owners should take to ensure social media success:

 

1. Keep an eye on the numbers

Social media marketing is no longer something you do to get ahead, it’s more like the tactic you have to use if you don’t want to be left behind. Therefore, simply posting updates to your various social networks without measuring the results they bring is a huge mistake.

 

2. Visual content is the way forward

We’ve all read that statistic where posts with images get several more clicks than posts without images. In this day and age where everyone is time-poor, people just can’t afford to spend time on long pieces of written content. As long as they can convey your points clearly, use more images, slides, infographics and videos to engage your audience better.

 

3. Optimise everything!

You may think social media posts aren’t the type of posts that need to be optimised as they’re different from website content, blogs and articles. But this is not the case. Google indexes social media updates and this means that social media posts, when searched for, can show up on Google’s search results (some are dependent on whether you are logged in to the specific network).

 

4. Automation saves time

Do you spend time every day thinking about the posts you need to publish on your social networks? This is a huge waste of time, and comes with a risk of inconsistency, as some days you may forget to post your update. So, stop wasting your precious time and invest in a good social management tool with automation.

 

5. Hashtag that post

Some people stay away from hashtagging while marketers flock to it. Hashtagging your posts essentially groups them into a category and helps you to be found whenever someone clicks on that hashtag. It is quick, simple and effective.

 

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Via Marteq

In this infographic from the folks at Social Metrics Pro, discover 21 rules to follow if you are doing social media marketing.

 

 

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Via Marteq