Many companies acknowledge the importance of building a diverse team. But if employees of different backgrounds don’t feel like they belong, those efforts won’t pay off. While 71% of organizations aspire to have an inclusive culture, only 12% meet that goal, according to a new study by Deloitte.

Multiculturalism is no longer optional, but a foundational factor in business and marketing. Put another way, if your brand isn’t focused on reaching multicultural consumers, you are overlooking more than half of potential customers.

In my last post, I introduced you to the Hispanic consumer: the consumer that brings brands MORE. Now I’d like to drill down a bit and explore how this consumer brings brands more during the all-important Holiday shopping season. For many Hispanics, celebrations and shopping go hand-in-hand, which is a plus for your brand. Hispanics love... Read more »

They’re called LOBs for short, but they’re working on a fastball. Latino entrepreneurs are starting small businesses faster than the rest of the startup population and becoming a bigger part of the total U.S. market every day. Estimates are that they will make up 29 percent of the U.S. population [...]

CMOs need to think about engaging Hispanics as another opportunity to deliver personalization.

The media giant's struggles come at an inopportune time: as the company's owners prepare for a sale

The Case For Localizing Content For The Untapped Hispanic Market - 12/02/2016

By Christian Martinez, Head of Multicultural The power to connect with people on Facebook through diverse speech is incredibly meaningful. When I was a child, most people got their information from a handful of TV stations and newspapers. Each had one set of ideas and one set of ads targeted to everyone.  But now each of us […]