Google has made no secret of its ambition to ensure that Android rules the enterprise market. At I/O 2014 it first introduced Android for Work and today the company is finally launching its products.

The mobile marketing industry is also undergoing upheaval with a new Forrester-coined term called “mobile moments.” Put simply, it’s the interactions between you and your customers in their immediate context.

If you’re looking to embrace mobile marketing, you have to think beyond the number of app downloads. Here are 5 Moneyball indicators to help you think mobile-first.

The notion that the current year is ‘the year of mobile’ is becoming very real.
Predictions on how we will interact with our mobile devices and how they will interact with us, are often overplayed or take many more years to come to fruition than first thought due to unforeseen market forces, technology constraints or poor user adoption.

But it’s time to start asking, will 2015 be the year of mobile?

Vibes today is announcing a way for marketers to run ads for deals and offers that can be saved to Apple's Passbook and Google Wallet.

For the past several years, marketers have proclaimed that it was “The Year of Mobile.” While it remains to be seen whether 2015 gets to don the official title—though it looks pretty promising—one thing’s for sure: All of the waiting around has given marketers plenty of time to figure out how they define and measure mobile.

You have an idea for a mobile app that will help extend your business and reach out to new and existing customers. Great! But before you send a development team to work on it, you’ll want to make sure you’ve answered these 21 questions:

Kindlebox is a free web app that makes transferring eBooks to your Kindle easier. The app connects a Dropbox folder to your Kindle and sends books and other readable files over automatically.

Yahoo announced its new Mobile Developer Suite today at the company’s first Mobile Developer Conference. The platform is designed to help developers understand, measure, advertise, monetize and enhance their apps.

EA Mobile has released its latest content update for The Simpsons: Tapped Out on mobile, introducing a comic book-inspired story arc to players. Villains are running amok in Springfield, and our characters’ alter-egos will need to save the day.

It is hard to believe how many people are still ignoring the increase in mobile internet usage. It is certainly not news to anyone that the majority of people are running around using their phones and tablets to access the web. But what do the latest statistics have to say:

Mobile web traffic increased to 38% last year, while desktop web traffic decreased by 16%

For the first time since the end of 2012, Apple’s iOS platform leads the way in terms of mobile OS market share in the US, according to the most recent figures from Kantar’s WorldPanel ComTech report for the last three months of 2014.

Twitter has announced that it’s experimenting with delivering Promoted Tweet ads beyond its own services. It’s starting the experiment by bringing them to Flipboard and Yahoo Japan.

Mobile analytics firm App Annie released a report on app trends on Wednesday that sorts out what kind of software people downloaded on their phones and tablets in 2014. The answer: Facebook-owned apps, including Facebook, Facebook Messenger, WhatsApp and Instagram, were the four most-downloaded apps worldwide when combining iOS and Android downloads in 2014, according to the report.…

Apple has just released iTunes 12.1 for OS X Yosemite which includes a Notification Center widget for controlling all your music playback on the fly. More details on the update and where to get it from can be found right here.

You can now unlock your Chromebook with your Android phone using Smart Lock. It’s sort of like magic. Before you start waving your phone around your Chromebook like a deranged Harry Potter, here’s what you need to make this a reality.

Forming a mobile strategy doesn't have to be difficult. We're here to make mobile marketing for eCommerce simple again.

Free stuff is always enticing, and while Apple may have scrapped the ‘iTunes Single of the Week’ freebie offer a short time ago, the Cupertino giant is back with a new section for those seeking fresh content without the usual fee. The aptly-named ‘Free on iTunes’ section includes songs from recording artists as well as TV shows from some renowned networks, although right now, it appears reserved for consumers in the United States.

In just the last couple of days, Amazon shut down its private-label diaper product (only six weeks after launch) and withdrew its mobile wallet (six months after a prominent rollout).

These moves come just six months after the almost universally booed launch of its Fire phone. Is Amazon, the legendary master of all things e-commerce, cutting back on its due diligence? Or is it simply adjusting to what seems to be a much faster pace for 2015?

“The company is under a tremendous amount of pressure to throw a lot of things against the wall. There are going to be a lot of things that won’t stick,” said Sucharita Mulpuru, a veteran e-commerce analyst with Forrester Research. “It’s good that they are recognizing that things need to be pulled quickly. No reason to let things linger.”