MobileWeb
18.2K views | +6 today
 
Scooped by Brian Yanish - MarketingHits.com
onto MobileWeb
January 25, 2015 6:16 PM
Scoop.it!

Amazon learns how to fail faster

Amazon learns how to fail faster | MobileWeb | Scoop.it
In just the last couple of days, Amazon shut down its private-label diaper product (only six weeks after launch) and withdrew its mobile wallet (six months after a prominent rollout).

These moves come just six months after the almost universally booed launch of its Fire phone. Is Amazon, the legendary master of all things e-commerce, cutting back on its due diligence? Or is it simply adjusting to what seems to be a much faster pace for 2015?

“The company is under a tremendous amount of pressure to throw a lot of things against the wall. There are going to be a lot of things that won’t stick,” said Sucharita Mulpuru, a veteran e-commerce analyst with Forrester Research. “It’s good that they are recognizing that things need to be pulled quickly. No reason to let things linger.”
No comment yet.
✖

Need a website that's mobile friendly?

Contact us today for a free quote.
* Mandatory fields