“Getting mobile right these days is more important than ever,” said Chris Rippey, Google GOOG +1.16%‘s Head of Industry, Investments Advertising at a Makovsky seminar. “If companies do not get it right, there is a price to pay.”
And according to a series of surveys, Rippey is not only right on target, but large numbers of companies are asleep at the wheel, passing up an enormous economic opportunity.
Mobile units are growing by leaps and bounds. Rippey advises that mobile devices account for greater than 13% of web traffic and, in a year, mobile queries will rise significantly. Globally, mobile devices will outnumber PCs next year, with PC sales experiencing their worst drop in history at -13.9% from ’12 Q1 YY YY -2.66% to’13.
Over 50 % of Americans now own a smartphone. Within two years of their introduction, 40 million tablets have been sold, and the iPad has been Apple AAPL +1.4%‘s fastest selling device. TechCrunch reports that 50% of Facebook FB +5.62% interactions are now from mobile. Overall, tablets are growing much faster than the growth rate of smartphones.
Despite all of this, more than two-thirds of companies (70%) have yet to optimize their websites for mobile use, according to Econsultancy’sConversion Rate Optimization Report, produced in association with RedEye, based on a survey of more than 700 client-side and agency digital marketers.