Microeconomics: IB Economics
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Microeconomics: IB Economics
A brief overview of relevant articles for IB, A-Level and Pre-U economists relating to microeconomic issues
Curated by Graham Watson
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Scooped by Graham Watson
April 17, 2023 5:23 AM
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Angry Birds: Sega agrees to buy video game maker Rovio

Angry Birds: Sega agrees to buy video game maker Rovio | Microeconomics: IB Economics | Scoop.it
Japanese gaming giant Sega will pay £625m for Rovio to "strengthen its position" in gaming.
Graham Watson's insight:

Vertical forwards integration with gaming giant Sega buying game maker Rovio, responsible for the Angry Birds video game. It seems to be part of a current trend of platform owners looking to gain exclusive access to content, and in this case will cost Sega £625m.

 

That said, apart from Angry Birds and the spin-off movies, Rovio has struggled to produce a follow-up, so might the cost of the merger be relatively high, given that Rovio's operating profits are on the decline?

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Scooped by Graham Watson
June 14, 2018 3:18 AM
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Comcast bids for Murdoch's Fox assets in Disney challenge

Comcast bids for Murdoch's Fox assets in Disney challenge | Microeconomics: IB Economics | Scoop.it
The US media giant offers to buy 21st Century Fox assets for $65bn in a challenge to Disney.
Graham Watson's insight:

Could the plot get any thicker - in the midst of the 21st Century Fox and Comcast duel for Sky, Comcast have also launched a bid for Fox's assets.

 

It's a plot that Disney would be proud of. 

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Scooped by Graham Watson
May 26, 2021 10:03 AM
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Amazon buys Hollywood studio MGM for $8.45bn

Amazon buys Hollywood studio MGM for $8.45bn | Microeconomics: IB Economics | Scoop.it
The move gives the US tech giant the chance to expand the library of movies available on its streaming service.
Graham Watson's insight:

Amazon's takeover of MGM Studios has been completed, giving the tech giant access to a substantial back catalogue of films and enhancing its streaming service. 

 

It's a lovely example of vertical backwards integration - towards the source of supply - and it will be interesting to see if it enhances Amazon Prime's position in the streaming market. 

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