Japanese gaming giant Sega will pay £625m for Rovio to "strengthen its position" in gaming.
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Vertical forwards integration with gaming giant Sega buying game maker Rovio, responsible for the Angry Birds video game. It seems to be part of a current trend of platform owners looking to gain exclusive access to content, and in this case will cost Sega £625m.
That said, apart from Angry Birds and the spin-off movies, Rovio has struggled to produce a follow-up, so might the cost of the merger be relatively high, given that Rovio's operating profits are on the decline?