A High Court claim by the retailer argues its rival's Cuthbert the Caterpillar infringes its trademark.
Graham Watson's insight:
The importance of intellectual property rights is flagged up in this story, with M&S taking Aldi to court over a particularly popular form of cake.
Interestingly, many other stores also stock similar cakes, but only Aldi have seemingly gone for minimal differentiation in calling their version Cuthbert, and it seems to be this - and perhaps the fact that Aldi stocks such a cake implies lower quality - that seems to have irked Marks & Spencer.
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The importance of intellectual property rights is flagged up in this story, with M&S taking Aldi to court over a particularly popular form of cake.
Interestingly, many other stores also stock similar cakes, but only Aldi have seemingly gone for minimal differentiation in calling their version Cuthbert, and it seems to be this - and perhaps the fact that Aldi stocks such a cake implies lower quality - that seems to have irked Marks & Spencer.