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Scoop.it!
Harrods, Superdrug and Volkswagen among employers taking part in workplace challenge for first time 
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Bakery chain hopes the £1.55 snack will prove as successful as its Quorn-based sausage roll
Graham Watson's insight:
Changing consumer tastes, anyone?
After the success of the vegetarian sausage roll, Greggs are looking to expand their vegan range with the addition of a 'meatless' steak bake capitalising on Veganuary, no doubt.
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From pea protein pepperoni to watermelon steak, food outlets are vying to be the new stars of Veganuary.
Graham Watson's insight:
This BBC clip confirms the rising popularity of vegetarian options, looking at the range of firms who've capitalised on this sector of the market, from Greggs to Pizza Hut.
Veganuary is a good time to launch and most organisations seem optimistic about their prospects.
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The annual movement towards veganism - and a chance to use a rare hashtag - but it seems that consumer tastes are switching to an increasingly plant-based diet. Veganuary is here to stay, it would seem.