Two years after launching its Beauty Mark initiative, CVS is announcing a Photoshop-free cosmetics aisle.
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Scooped by
Dr. Pamela Rutledge
onto Psychology of Media & Technology May 21, 2021 12:43 PM
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I was honored to bring media psychology to CVS's Beauty Mark campaign and the message that beauty is not defined by artificial standards or that women they need to be "touched up" to be good enough. COVID social isolation has made us more reliant than ever on media technology. Video calling has helped us stay connected, but staring at ourselves for hours each day has also increased our self-consciousness. This makes the CVS Beauty Mark campaign more timely than ever. #beautymark #self-esteem #mediapsychology #cvs #realbeauty