Samsung spent nearly $20 million on Oscar TV ads and part of its sponsorship included getting its Galaxy smartphone integrated into the show. The bet paid off when host Ellen DeGeneres used the phone to take a selfie that was retweeted nearly 3 million times.
Via Nicole Laura, Mary Reilley Clark
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Wow. A great example for Media Literacy lessons.
Thanks to @NWaskieLaura for pointing this one out.