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Brian Yanish - MarketingHits.com
May 20, 2017 9:12 AM
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Instagram has become the favorite social network of many -- and not just for teens or Millennials. In fact, according to the Pew Research Center, 32% of online adults use Instagram -- up 5% from the previous year. Compare that, for example, to 24% on Twitter.
Plus, folks don't just use Instagram casually -- 35% of them use it several times each day.
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Brian Yanish - MarketingHits.com
May 19, 2017 8:40 PM
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Discover how B2B and B2C brands are using Instagram to show off company culture, and build brand awareness, affinity and their talent pool in the process.
You really can't underestimate the power of social media. I thought Instagram was just another alternative to Facebook without all the dreadful comments attached. What we are now seeing are companies using it to promote their company. Whether that be the latest training course (maybe with TCE) or a team off-site discussing strategy. It's a great way to show potential employees what you are about and what you stand for. It's more personalised and it's easy to access. Now, where was I pic taking time....
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Brian Yanish - MarketingHits.com
May 19, 2017 6:34 PM
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Facebook is testing a new feature that could bring its family of apps into a single one.
The new update, which is being tested at the moment, could mean notifications from Instagram and Messenger appear inside the main Facebook app.
The feature could increase engagement across the individual three apps as users would be able to switch between them with one tap.
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Brian Yanish - MarketingHits.com
May 19, 2017 5:55 PM
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Do you know how to use Twitter Analytics? Here are some important metrics and insights you can use it to find out.
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Brian Yanish - MarketingHits.com
May 19, 2017 3:57 PM
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A new study lends credence to what you’ve probably always suspected: social media is having a pretty negative effect on teenagers — Instagram and Snapchat being the worst culprits. The study, published today and called “Status of Mind,” was conducted by researchers for the Royal Society for Public Health in the UK. T
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Brian Yanish - MarketingHits.com
May 19, 2017 11:35 AM
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Have you ever taken a "personality quiz" and shared the results on Facebook or Twitter?
It seems like every day someone you know is sharing the latest, "What kind of ____ are you?" quiz, and that's because these posts are fun to take, and easy to share. The average quiz gets shared 1900 times on social media, according to research by Buzzsumo, and their popularity doesn't show signs of fading anytime soon.
Even traditional media outlets are now using quizzes to drive engagement on social media - The New York Times' "How Y'all, Youse and You Guys Talk" quiz from a few years ago remains one of the publication's most viewed and shared articles.
Given this, have you considered using quizzes in your own content strategy?
In this post, we'll look at how to use a quiz as a marketing tool - but before that, here are some key examples of brands that have generated significant social attention through the use of quiz posts.
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Brian Yanish - MarketingHits.com
May 16, 2017 10:22 PM
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With so many digital marketing trends (and fads), where should you focus your marketing efforts - and budget? From data to video to chat and more, these are the trends you should budget for.
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Brian Yanish - MarketingHits.com
May 16, 2017 2:49 PM
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Brian Yanish - MarketingHits.com
May 16, 2017 10:43 AM
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Brian Yanish - MarketingHits.com
May 16, 2017 9:48 AM
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Brian Yanish - MarketingHits.com
May 16, 2017 9:40 AM
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Brian Yanish - MarketingHits.com
May 15, 2017 8:14 AM
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Brian Yanish - MarketingHits.com
May 12, 2017 8:53 AM
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Brian Yanish - MarketingHits.com
May 12, 2017 8:14 AM
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Some worthy considerations about ROI (return on investment).
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Brian Yanish - MarketingHits.com
May 11, 2017 11:32 PM
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In case you haven't heard in the last decade or so: Millennials are kind of a big deal.
We've become used to hearing about Millennials as "the next generation of consumers," people who are young now but whose purchasing power will grow as they grow up.
That's no longer the case. Millennials are adults now. Their school days are behind them. Many are married. They have children. Most have careers, salaries, and expenses.
They're not the next generation. They're the current generation.
Need proof? Look at the spending power that generation has toda
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Brian Yanish - MarketingHits.com
May 10, 2017 8:22 PM
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Brian Yanish - MarketingHits.com
May 10, 2017 7:14 PM
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May 10, 2017 6:08 PM
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Brian Yanish - MarketingHits.com
May 9, 2017 9:48 AM
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Brian Yanish - MarketingHits.com
May 9, 2017 9:06 AM
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May 9, 2017 9:03 AM
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Brian Yanish - MarketingHits.com
from Personal Branding & Leadership Coaching
May 8, 2017 12:25 PM
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Consumers say they feel most emotionally connected with a brand that seems to care about people like themselves and is making a positive difference in the world. See more study findings.
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Brian Yanish - MarketingHits.com
May 7, 2017 5:38 PM
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Many components of content marketing are controllable and predictable. But you know what isn't? Your audience's response. Surprises are the one thing you can count on.
So, what can you do when a piece of content you've created simply doesn't produce the right results?
Based on our experience, there's a lot you can do. In fact, with most content, the post-publishing optimization process can improve an article's performance significantly.
Post-curation tips and tactics a checking out.
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Brian Yanish - MarketingHits.com
May 7, 2017 4:49 PM
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Yes, this is another list of the best Google Chrome Extensions. You’ve seen it all before, right? Well, we thought we had too. But new extensions are continually emerging that can drastically change the day-to-day habits of social media marketers. Plus, a few classic extensions have undergone impressive upgrades.
Check out this list of 20 of the best Google Chrome extensions for social media marketers, and start saving some valuable time and effort at work.
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Brian Yanish - MarketingHits.com
May 6, 2017 9:20 AM
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When content curation is implemented effectively, everyone wins. The brand, or curator, saves time that would have been spent crafting more original content, maintains an active and engaged presence on social media, and is perceived as a trusted thought leader–goals that support and enhance their other content marketing efforts. Additionally, the audience equally benefits by gaining access to more valuable, relevant content, written by a variety of sources–the reward for brand loyalty that keeps on giving.
