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May 8, 2017 12:25 PM
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What Emotionally Connects Consumers to Brands?

What Emotionally Connects Consumers to Brands? | MarketingHits | Scoop.it
Consumers say they feel most emotionally connected with a brand that seems to care about people like themselves and is making a positive difference in the world. See more study findings.

Via Stefano Principato
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