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Brian Yanish - MarketingHits.com
March 14, 2015 8:06 AM
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With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event – each respectfully chronicling the uniqueness of the aluminum and steel used for Apple Watch cases.
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Brian Yanish - MarketingHits.com
March 14, 2015 7:20 AM
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The challenge is writing content for our marketing is that we're not writers. If we are, fine - we'll excel at it. But most of us aren't.
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Brian Yanish - MarketingHits.com
from Digital Collaboration and the 21st C.
March 14, 2015 6:07 AM
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Search for “vaccines.” At least within our filter bubble, the top item in Google’s “In the news” section earlier this week was an anti-vax column about the “feds’ plan to force vaccines on adults.” The first of the regular search results was the...
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Brian Yanish - MarketingHits.com
March 14, 2015 5:06 AM
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We're all aware that we spend a lot of time on social media these days. Many would even say we're spending too much time -- not stopping to smell the roses, so to speak. After all, the average 18- to 34-year-old American knocks around on social media sites like Twitter and Facebook for up to 3.8 hours per day.
Το να κερδίζουμε χρόνο είναι η όλη υπόθεση σε ό,τι κάνουμε, και στα κοινωνικά δίκτυα. Γενικά οι συντομεύσεις βοηθούν -αν κάτσουμε λίγο να τις μάθουμε.
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Brian Yanish - MarketingHits.com
March 14, 2015 4:34 AM
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Last time we looked at the adoption rates of Facebook’s Atlas vs. Google’s DoubleClick ad measurement technology, it looked like Atlas was eating away at DoubleClick’s dominant market share.
However, new stats by Datanyze show that while both platforms are most popular among publishers in the same five countries, the adoption of Atlas is starting to slow as DoubleClick moves back to normalcy.
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Brian Yanish - MarketingHits.com
March 14, 2015 3:21 AM
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![How to Win Your Battle for Content Marketing Buy-in [50+ Stats] | MarketingHits | Scoop.it](https://img.scoop.it/zv93hTUixRcdJm3iOcdTwDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Over the past several years, marketers have made tremendous strides with content marketing and, as a result, are communicating more effectively with their audiences.
Consider these data points:
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Brian Yanish - MarketingHits.com
March 14, 2015 1:45 AM
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Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not careful.
So, how do you make free shipping profitable?
In this article, I’ll review four simple tests that any e-commerce store owner can run to maximize profits on a free shipping offer. If you do this right, you can see 15-30% improvement in net profit (not just conversion). The steps are:
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Brian Yanish - MarketingHits.com
March 13, 2015 11:15 PM
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Marty is not just one of my favorite content curators. The founder of Curagami and Story of Cancer is also a very hard-working entrepreneur with an infectious dream: “Use technology to cure cancer, connect with people all around the world, and buy and sell things in new and exciting ways.”
WHY DID YOU DECIDE TO BECOME A CURATOR?
Great insight and comments by my friend Marty. I really like is how content curation has built this amazing layered community of people who curate and people who follow the curators.
Marty, thanks for the shoutout.
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Brian Yanish - MarketingHits.com
March 13, 2015 8:26 PM
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Marketo put together an infographic, showing the hot tourist attractions, can't-miss panels to Meerkat and the best places to grab a drink after a full day of SXSW craziness.
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Brian Yanish - MarketingHits.com
March 13, 2015 7:22 PM
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Facebook advertising is not only for innovators and early adopters anymore. Thus, the competition and bid prices on the ad auction are getting higher as the market share grows — especially for mobile. In addition, Facebook is raising the level of competition: they served fewer ads in 2014 than a year earlier. Facebook wants to provide the most enjoyable user experience possible and cutting the number of ads is one way to do that.
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Brian Yanish - MarketingHits.com
March 13, 2015 6:05 PM
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How much does the context of a link really matter? In today's Whiteboard Friday, Rand looks at on- and off-topic links to uncover what packs the greatest SEO punch and shares what you should be looking for when building a high-quality link.
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Brian Yanish - MarketingHits.com
March 13, 2015 5:00 PM
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You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.
Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.
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Brian Yanish - MarketingHits.com
March 13, 2015 4:28 PM
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Many people have a vague or unclear idea what the marketing cloud is, and a little less about how they both already and can use the cloud every day.
Cloud services have played a major role in shaping the marketing landscape in the digital era.
The cloud, which is really a cluster of virtual or dedicated servers, provides a foundation on which to build new marketing channels, collaborate on creative pieces, and expand brand awareness and sales opportunities into previously untapped areas.
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Brian Yanish - MarketingHits.com
March 13, 2015 4:07 PM
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The screen is blank. Your hands hang motionless over the keyboard. It’s time to write… about something.
Every content marketer knows this feeling. It’s that moment of uncertainty at the beginning of the writing process. Is this topic really worth writing about? Will my audience care? What do they really want to read?
Marketing is a test of empathy. The better you are at getting into the heads and hearts of your audience, the more successful you’ll be. And the first test of empathy is finding the topic.
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Brian Yanish - MarketingHits.com
March 13, 2015 3:46 PM
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Four years ago today, I was at the South by Southwest conference when my friend Leslie Bradshaw overheard a conversation on hypertargeting with Facebook Ads and chimed in with her thoughts on what she called nanotargeting--a concept similar to hypertargeting but with search criteria so narrow that you can target just one individual among hundreds of millions.
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Brian Yanish - MarketingHits.com
March 13, 2015 3:35 PM
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By now, you probably know that Instagram is a powerful platform for creating visual content for your business. You’ve likely seen Instagram photos on other platforms and may have even set up your Instagram account.
But did you also know that there’s more to Instagram than its easy-to-use photo editing tools?
With more than 300 million active users, Instagram has caught the attention of a growing number of brands — both large and small.
So, is Instagram worth the effort for your business?
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Brian Yanish - MarketingHits.com
March 13, 2015 2:58 PM
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Last week, Facebook announced that March 12th would mark the beginning of a major upcoming purge of likes from “deactivated and memorialized accounts.” Over the next several weeks, likes and comments from inactive accounts on business pages and posts will slowly begin to disappear. What does this mean? Well, if you have a business Facebook page you’ll almost certainly see a slight drop in your fans count. Aside from that? There’s really very few negative effects you can expect from this upcoming purge of inactive likes.
Facebook isn’t going to remove fans from pages they aren’t actively engaged with. They’re simply severing the connection between abandoned Facebook profiles and business pages. The drop in fans count could be slightly worse if you’ve had a history of purchasing likes, since many of these originate from profiles that never saw much active use. However, the majority of SMB inbound marketers shouldn’t be too concerned about this announcement, and here’s why.
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Brian Yanish - MarketingHits.com
March 13, 2015 2:54 PM
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Stylish company biz style logo template. Any color possibilities. CMYK/RGB, 100% vector EPS and Illustrator (ai) file included, Fully editable and fully layered and Photoshop version included. also font, jpg and png (300ppi) version included.
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Brian Yanish - MarketingHits.com
March 13, 2015 2:44 PM
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In a perfect world, with an unlimited budget and an unlimited amount of time, each small business would get its own marketing team dedicated to creating relevant, informative, and entertaining content and keeping up each of their social outlets a couple times a day. Creating content from the inside is the absolute best way to truly grasp a business’s voice, gauge what’s important to the customers, and what’s important to the employees to get across. However, there are instances when it’s totally acceptable, and even sometimes better, to outsource content rather than create it from the inside.
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Brian Yanish - MarketingHits.com
March 13, 2015 2:16 PM
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In television, there have been moments — like the 1980 Miracle on Ice game, Nixon’s resignation, baby Jessica’s rescue, and O.J. Simpson in the white Bronco — when everyone stopped what they were doing and just watched. And now on Twitter, there will be moments — a political protest, a new product launch, or even some reality star spouting off about some random nonsense — when few, some, many, or maybe even lots of people will drop everything to do the same.
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Brian Yanish - MarketingHits.com
March 13, 2015 1:47 PM
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Animal Logos : A well designed logo allows your business to create an impact on customers. Logos are necessary for brand identity and it helps to establish your business. Most logos speak for themselves; the images are similar to the products for example football companies will have football as their logo designs. My favorite logo designs are H&C, First Steps, Plastic whale, Pink Flamingo, Yellow monkey and Hotel Cobra. I hope you will like these animal logos. Please tell us your favorite logo design.
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Brian Yanish - MarketingHits.com
March 13, 2015 1:26 PM
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While many were skeptical in the early days of e-commerce, consumers have switched to online shopping across many verticals -- a troublesome trend for brick-and-mortar retailers.
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Brian Yanish - MarketingHits.com
March 13, 2015 8:06 AM
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Looking for a new Twitter app? We’ve got you covered. The official one is not bad, but it could use an overhaul. Fortunately, you’re not limited to just one Twitter app. There are many of them available in the AppStore and today we want to help you choose the one that will suit your liking and needs.
We’ve selected 6 iOS 8-ready apps that we found the best. They allow you to tweet, send pictures, browse notifications and interactions, and discover interesting content – much like the official app. However, through well-designed interfaces and additional features, they offer very different user experience.
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Brian Yanish - MarketingHits.com
March 13, 2015 7:20 AM
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Every day, hundreds of millions of people search for something on Google.
I found #10 sort of funny! Who would have thought?
