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Brian Yanish - MarketingHits.com
June 4, 2015 11:54 PM
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Check out the top 15 marketing and advertising trends we're loving right now.
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Brian Yanish - MarketingHits.com
June 4, 2015 11:39 PM
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Need some content marketing inspiration? Look to our new e-book, 75 Examples to Spark Your Content Marketing Creativity, which serves up some exciting content efforts and illustrates best practices for a wide range of tactics and formats.
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Brian Yanish - MarketingHits.com
June 4, 2015 8:52 PM
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he holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into consumer behavior. A new study from Experian however shows that connecting these dots isn’t easy. A whopping 89% of respondents admitted that they have challenges when trying to create a single customer view.
The biggest culprits that hinder the creation of a customer view are poor data quality, the siloing of departments, the inability to link different technologies and the lack of technical tools.
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Brian Yanish - MarketingHits.com
June 4, 2015 12:19 PM
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#WWDC trends and the Future of Innovation: "Go Big or Go Small?" #Cloudtalk hosted by +Daniel Newman & +Brian Fanzo
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Brian Yanish - MarketingHits.com
June 4, 2015 11:30 AM
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It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media marketers, knowing who the core users are on each social network could be invaluable in helping decide which platforms to focus on. Social media marketing software provider Sprout Social dug into the demographic data and pulled it all together in one handy infographic.
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Brian Yanish - MarketingHits.com
from eTourism Trends and News
June 4, 2015 11:06 AM
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the business of connecting travelers with affordable, memorable, and sometimes unusual rooms, Airbnb rules the roost. But for the brand that revolutionized the hospitality industry and kickstarted the sharing economy’s P2P marketplace model, storytelling is proving to be among its greatest strengths.
For the past 24 months, Inc. magazine’s company of the year has been crafting a lavish collection of branded content. The newest feather in its cap? Pineapple, a print magazine. The winter 2014 edition includes features like an interview with a London gallery curator and a culinary tour of Seoul. It has an initial print run of 18,000 copies earmarked for Airbnb hosts and book stores.
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Brian Yanish - MarketingHits.com
June 4, 2015 10:19 AM
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Marketing communications via the Internet allows for the development and delivery of clear, concise narrative, created in a way that delivers the message very quickly and persuasively to time-poor recipients.
But when working in complex B2B communications where multifaceted content marketing concepts are in play – such as the explanation of diverse processes or sequences – clarity is key.
And today, where complex value propositions and process outcomes can cover everything from financial service planning to complex research analysis, clear explanation is critical.
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Brian Yanish - MarketingHits.com
June 4, 2015 10:02 AM
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Content marketing is great, and an integral part of inbound marketing. However, content marketing alone doesn’t prove to be effective. Strategic content marketing, on the other hand, is very…
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Brian Yanish - MarketingHits.com
June 3, 2015 8:51 PM
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Creating video content can be a time-consuming process that demands significant resources in terms of creative, budget, and promotion. Video marketers need the right data at their fingertips to ensure they are creating the right content, on the right platform, for the right audience.
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Brian Yanish - MarketingHits.com
June 3, 2015 7:41 PM
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If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence won’t cut it.
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Brian Yanish - MarketingHits.com
June 3, 2015 5:48 PM
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It's time to stop using "best." The most succinct of email signoffs, it seems harmless enough, appropriate for anyone with whom you might communicate. Best is safe, inoffensive. It's also become completely and unnecessarily ubiquitous.
That development is relatively recent: A University of Pennsylvania study from 2003 found that, out of hundreds of emailers, only 5% opted to close with best. It came in behind "thank you" and "regards." But a quick search through your work account will quickly clear up two things: 1) No one says regards anymore; 2) everyone says best.
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Brian Yanish - MarketingHits.com
June 3, 2015 1:06 PM
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Do you wonder how top brands outrun the competition? Content marketing may be the latest “it” tool for brand marketers, but look closer and you’ll find an old standby — the supply chain — being used to separate the best from the rest.
Here’s how one top brand differentiates by combining great content marketing with a superior and sustainable supply chain.
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Brian Yanish - MarketingHits.com
June 3, 2015 12:27 PM
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Content marketing is a game with winners and losers, those that win the content game engage more of their audience, attract more customers, retain and upsell to existing customers and ultimately improve their bottom line. I’ve been content marketing for years and the following are a few rules which should help you.
Make Content Available across Devices
It never ceases to amaze me the number of people that obviously spend a great deal of time producing content only to publish it on a mediocre website, which doesn’t work properly on mobile devices. You want the content that you distribute to live on your website, which should be the hub of all things. But, if your website is not responsive (mobile friendly) then over half your potential audience cannot easily consume the content and all you will do is drive over half your audience away.
By making your website responsive, you’ll please all of your audience and you’ll also get an search engine boast as Google now identifies mobile friendly websites within its search results
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Brian Yanish - MarketingHits.com
June 3, 2015 12:07 PM
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Instagram's ads aren't just for brand building anymore. They're also for business building.
Instagram is tweaking its ads and the ways advertisers can buy them to make them as suitable for pushing product to likely customers as for promoting a brand to just about anyone.
In short, Instagram's ads and ad-buying process are becoming more on par with those of its parent company Facebook. For example, by the end of this year a retailer would be able to set up an Instagram ad targeted to its existing customers that includes a link to the retailer's e-commerce site and run the ad without calling up an Instagram sales rep -- just like it would for a Facebook ad.
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Brian Yanish - MarketingHits.com
June 3, 2015 11:30 AM
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There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects.
See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. Here’s the data.
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Brian Yanish - MarketingHits.com
June 3, 2015 11:06 AM
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The good news for marketing tech pros is that customers want personalized service both in-store and online. The downside is that they want to see only what's relevant to them and they will punish brands that don't deliver this. What’s a marketer to do?
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Brian Yanish - MarketingHits.com
from Pinterest
June 3, 2015 10:19 AM
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For months, Pinterest has been rumored to be readying a "Buy" button that could provide the blockbuster advertising and e-commerce business the six-year-old online scrapbooking service has long been expected to unveil. Today, a top Pinterest executive revealed more about the possible plans for the first time. Tim Kendall, Pinterest's head [...]
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Brian Yanish - MarketingHits.com
from Surviving Social Chaos
June 3, 2015 10:02 AM
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Take command of your own fate to succeed. Here are the foundational and domain-specific skills every marketer should know – Content Marketing Institute.
(From the article): Every new marketer needs a good mix of broad foundational and specific domain skills. I’m often asked what concepts an entry-level professional in this field should know. Here are 20that I have shared. A list like this is easy to start but impossible to finish because it becomes outdated almost immediately and grows unreasonably long.
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Brian Yanish - MarketingHits.com
June 3, 2015 9:33 AM
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If you’re just getting started with social media marketing it can be quite a daunting process. It’s difficult to know which networks are right for you and what should you should be posting and how you’re going to fit it all in to your busy schedule.
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Brian Yanish - MarketingHits.com
June 3, 2015 9:17 AM
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If you’re reading this, you’re probably already sold on the power of content marketing for B2B. However, just because you understand that content marketing is a reliable and affordable path to success, your boss or other decision maker may not be aware of its potential or may be resistant to changing their current course.
B2B organizations tend to be more entrenched and static when it comes to adopting new marketing techniques and this is especially true when these techniques are as radically different from the norm as content marketing.
Although this may be the case, the mounting evidence for content marketing’s effectiveness for B2B is iron-clad. If you don’t convince the higher ups in your organization to buy-in, no worthwhile initiative can get off the ground and you might get left behind as your competitors embrace content.
This article will provide you facts to back up your argument as well as strategies for how to approach the discussion and how to frame your request. After all, even the best B2B content marketing knowledge is worthless if you can’t get your organization to OK your efforts.
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Brian Yanish - MarketingHits.com
June 3, 2015 9:14 AM
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take more duck-face selfies in one day than most would in a lifetime, but you’ve got to hand it to those Kardashians… they sure know how to build a brand.
Regardless of how many scandals they’ve been in, how often they’re ridiculed in the news, or how much criticism follows their every move, they’ve managed to keep fans coming back for more year after year.
So just what is it about those Kardashians that makes them so, uhm, sticky?
Slightly crass references to sex tapes aside, the reality-TV-show-loving family can teach us a thing or two about how to keep our target audiences returning on the regular, since it’s something they do on the daily.
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Brian Yanish - MarketingHits.com
June 2, 2015 10:12 PM
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Are you getting the most out of your social media profiles? Our guide to social media pictures will detail how to best tell your brand's story visually.
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Brian Yanish - MarketingHits.com
June 2, 2015 9:57 PM
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s your brand—personal or professional—on Pinterest?
Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network.
We’re quite new into our Pinterest marketing strategies, and we’re keen to keep improving what we pin and share so that our followers find things as useful and helpful as can be.
We’re grateful for the large amount of Pinterest marketing tips out there. We aimed to try them all.
Here’s what worked for us.
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Brian Yanish - MarketingHits.com
June 2, 2015 9:15 PM
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Brian Yanish - MarketingHits.com
June 2, 2015 8:51 PM
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All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business brand, all online users would turn to websites. This explains why businesses, organizations, institutions and even individuals would create their own sites and blogs. Through effective and strategic content marketing, you can achieve your Internet marketing goals. There are various content writing tools that can boost your content marketing.
Is very important to be on top of the marketing trends for this year ...