Who doesn’t like jokes? On a daily basis, we share tons of jokes, quotes, and other funny stuff with our friends using technologies like Facebook, WhatsApp.
These shared jokes are the unlimited free supply of happiness.
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Scooped by
Brian Yanish - MarketingHits.com
June 6, 2015 9:15 PM
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Who doesn’t like jokes? On a daily basis, we share tons of jokes, quotes, and other funny stuff with our friends using technologies like Facebook, WhatsApp.
These shared jokes are the unlimited free supply of happiness.
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Scooped by
Brian Yanish - MarketingHits.com
from Digital Marketing
June 6, 2015 8:51 PM
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Is SEO really a harder game to play as KunoCreative's Dan Stasiewski put it in this excellent SEO guide infographic? Maybe for black hat SEO hackers.
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Brian Yanish - MarketingHits.com
June 6, 2015 7:37 PM
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Bill Gross has founded a lot of startups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him.
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Brian Yanish - MarketingHits.com
June 6, 2015 6:41 PM
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The written word is a hugely important element of social media. And now that most platforms allow users to include visual content, companies are learning the value that images and videos can add to their marketing mix. In fact, nearly three quarters of marketers plan to increase their use of original visual assets this year. Beyond the old adage, “A picture is worth a thousand words,” how can visual content improve your social success?
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Brian Yanish - MarketingHits.com
from Digital Delights - Digital Tribes
June 6, 2015 4:44 PM
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Too much time can easily be wasted trying to format documents that have already been put together by someone else. If you use Google Docs, here are 24 time-saving templates that'll let you get on with using the documents, rather than struggling with putting them together in the first place. The templates below have been split…
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Brian Yanish - MarketingHits.com
June 6, 2015 3:48 PM
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Your logo is the visual representation of your business. It needs to be simple, but designing it can be complicated. It doesn't have to be. Here are some tips for creating an effective brand logo for your busines
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Brian Yanish - MarketingHits.com
June 6, 2015 3:33 PM
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Scheduling tweets can free up your time and make sure your Twitter account is “on” when you need it to be. But there are other, less obvious benefits of using a Twitter schedule that you will begin to notice the more comfortable you get with scheduling.
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Brian Yanish - MarketingHits.com
June 6, 2015 1:16 PM
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They can't sit still. They're diverse. They're about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & Honey.
Who am I talking about? Generation Z.
What do these new inhabitants to the consumer ecosystem mean for marketers?
In an age where multitasking meets fear-of-missing-out (FOMO), the average attention span is down to eight seconds.
How do we — as brand builders, social strategists and communications professionals — deliver effective content to captivate this audience before they move on to taking their next selfie?
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Brian Yanish - MarketingHits.com
June 6, 2015 12:07 PM
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LinkedIn recently announced the launch of new analytics tools for social media marketing professionals—tools that promise to bring more data and insight into the process of positioning you or your brand as thought leadership. Boasting an attractive interface, troves of features, and backwards integration with all your postings prior to the release of the tools, the new resources provide savvy marketers with a more efficient way to measure the efficacy of their LinkedIn content.
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Brian Yanish - MarketingHits.com
June 6, 2015 11:59 AM
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Customers are becoming content connoisseurs. Your ability to cut through the digital noise and engage with them starts with the recognition that sales-focused marketing content may no longer fly with these discerning consumers. They expect your content to be both informative and entertaining. To compete in this new relationship-driven era, marketers need to know their customers and deliver the right message to the right person, at the right time.
A
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Brian Yanish - MarketingHits.com
June 6, 2015 10:55 AM
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Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences – especially those made by others. Mistakes provide insight into what to avoid in the future. As the content marketing space grows, so have the number of errors we’ve found many marketers make.
Here are some of the most common mistakes we’ve seen brands make and how you can learn from them.
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Brian Yanish - MarketingHits.com
June 5, 2015 12:27 PM
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Back in the 90s this symbol — # — was a pound sign not a hashtag.
And back then, a company’s logo was their image. Now with the rise of social media, a company’s image — and subsequent story — is called branding. Consumers have become so involved in their favorite brands —THEY help tell a company’s story. They tweet, Instagram and Facebook the good, the bad and the beautiful. So how do companies hit that sweet spot to get consumers to fall for their brand?
“Marketing isn’t a department — it’s the story of how you create a difference for your customers,” says Bernadette Jiwa brand strategist and blogger at The Story of Telling. “The difference between a good idea and a commercial success is context — the understanding about who the product or service is for, what they really want deep down and why they will care about this, more than that. We spend most of our time trying to make people love things, when we should be simply making things people love.” Boom! There. It. Is.
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Brian Yanish - MarketingHits.com
June 5, 2015 12:07 PM
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More than 75% of marketers believe their commitment to content marketing will continue to increase over the next year. This isn’t surprising when you consider the return: Companies that have adopted content marketing techniques see conversion rates six times higher than those who haven't.
When paired with data-driven content, an aggressive promotions cycle can increase your chances for top-tier placements -- and these placements arguably have the biggest impact.
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Brian Yanish - MarketingHits.com
June 5, 2015 11:30 AM
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Ever start writing a piece and wonder if anyone's even gonna read it?
Not to make you paranoid, but ... you should be paranoid.
Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. The other 40% of the stuff you wrote? Well, you could've gone home early that day. (You can read more about that study here.)
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Brian Yanish - MarketingHits.com
June 5, 2015 11:06 AM
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As most social marketers already know, optimizing Facebook Ads can be both tedious and confusing. Over the years, Facebook repeatedly proves itself to be one of the most effective social media platforms for generating positive return on investment. Although Facebook has been around for a while, new strategies and techniques frequently emerge as Facebook continues to roll out advanced features on its evolving, albeit confounding, advertising platform. Today we’re going to expose these advanced features including actionable setup instructions that will teach you…
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Brian Yanish - MarketingHits.com
June 5, 2015 10:19 AM
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Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content.
If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it.
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Brian Yanish - MarketingHits.com
June 5, 2015 10:02 AM
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Visual Content Marketing expert asks; did you know that more than 14 million articles are pinned each day and those articles drive more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
In addition, according to CoSchedule, who dug through data from over one million blog posts, Pinterest accounts for 90 percent of social media shares on the web!
Why should you care? Because every blogger wants more eyeballs on their blogs.
Without traffic what’s the point of it all?
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Scooped by
Brian Yanish - MarketingHits.com
June 5, 2015 9:33 AM
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Visual Content Marketing has some powerful lessons to teach. Consumers today are leveraging social media to discover and validate potential purchases. In fact, they rely more on digital feedback from friends, family and influencers, and less on brand-generated messages, according to Forrester.
Their research revealed of U.S. adults online, some 70 percent percent trust brand or product recommendations from friends and family, 46 percent trust consumer-written online reviews, and just 10% trust ads on websites and nine percent trust text messages from companies or brands. This is according to new Forrester data based on a survey of more than 58,000 respondents.
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Brian Yanish - MarketingHits.com
from Content Marketing and Curation for Small Business
June 5, 2015 9:14 AM
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As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising.
Interesting study of pros, cons, costs and benefits of content marketing vs native advertising. "Whether you go with content marketing or native advertising, you'll always need to refine your processes to increase your content ROI."
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Scooped by
Brian Yanish - MarketingHits.com
June 5, 2015 8:47 AM
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Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos.
Hotels.com has launched a Facebook ad playfully catering to the default silence in users' news feeds.
In "The Piano," Captain Obvious, the hotel aggregator's mascot, sits playing the piano while subtitles that flash across the screen read, "Ads autoplay silently on Facebook, which is good for you because I don't know how to play the piano." If users turn the sound on, they hear that Captain Obvious is just indiscriminately hitting keys. The subtitles go on to say that while the captain doesn't know how to play, he does, however, know that users can get 10 percent off their first stay when they download the Hotels.com app.
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Scooped by
Brian Yanish - MarketingHits.com
June 5, 2015 8:03 AM
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YouTube has become a trusted resource for many people on the Internet. Viewers trust their content creators to give them all manner of how-to advice from makeup tutorials and craft projects to cooking and furniture making. According to a new study from BuzzMyVideos and OnePoll, YouTube’s content creators generate the most trust with product reviews.
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Scooped by
Brian Yanish - MarketingHits.com
June 5, 2015 7:04 AM
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Looking to improve your Email Marketing subject lines? Here are the 16 proven-to-work subject lines that will help in increasing more opens and conversions.
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Scooped by
Brian Yanish - MarketingHits.com
June 5, 2015 6:17 AM
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What does product marketing look like in 2015? Well, as this infographic explains, adoption is high, content is key, channels are diverse, and measurement is increasingly important.
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Scooped by
Brian Yanish - MarketingHits.com
June 5, 2015 1:44 AM
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We’ve waxed poetic about the power of visuals and how they help the human brain process information better (and have certainly published enough infographics to have an inkling about what works). But are infographics still as awe-worthy as when they first came in to digital vogue six years ago?
Articolo che approfondisce il marketing del web che sta inevitabilmente influenzando il linguaggio televisivo.
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Scooped by
Brian Yanish - MarketingHits.com
June 5, 2015 12:06 AM
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How do you demonstrate social media ROI to your key stakeholders?
In 2015, over $24 billion will be spent on social media advertising. Now, more than ever, brands are creating digital content and campaigns for their online communities. With this large investment, the social landscape has become noisy and brands and publishers are fighting for virality.
With over 2 million blog posts published daily, Google CEO Eric Schmidt so famously noted that “more content is being created in 48 hours than what was produced from the beginning of time until 2003.”
Social content and the role of the Social Media Manager has transformed tremendously in the last five years. Engagement used to be king. Success was measured through amount of likes and shares. This is no longer the case.
Your social strategy needs to extend from just building brand loyalty and awareness to customer acquisition and retention. It’s imperative to create a strategy that proves the power of social media as a revenue channel.
