It’s that time of year again.

Time for the predictions, assumptions and insights about the coming year to make their way into the mainstream.

Staying up to date and relevant has never been more important for marketers. Over the last decade, we’ve seen dramatic shifts in online marketing, which if left ignored can have a detrimental impact on your ability to drive growth.

At the heart of the matter is the intersection of social media and content marketing. You can’t have one without the other: effective social media engagement requires rich content and good content needs a viable distribution channel.

To help shed some light on what’s in store for 2015 (and look at how 2014 has played out so far) the Content Marketing Institute and MarketingProfs have once again combined their efforts to release the 2015 B2B Content Marketing Report.

While you can read the full report here, I’ve pulled out some of the more interesting social media stats (below) and included an infographic that we created to give you a helpful snapshot of the key takeaways.

We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits… directors are a bit complicit as they direct budgets based on grants that have been around for decades.

It’s not that we’re poo-pooing television and radio (we do a segment on radio), it’s just that they’re expensive mediums that need to be properly deployed as part of an overall marketing mix. Digital media offers low-cost, high yield opportunities – especially with non-profit organizations where the employees and customers are so passionate. Online media offers the opportunity for you to spark the fire, and your fans and followers to spread it. It’s truly unlike any traditional source.

When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.

The quote above and the infographic below from the Advice Interactive Group is a comprehensive look at the growth of digital marketing over time with respect to traditional media.