This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).

Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.

Here are a few highlights:

Understand the 3 Types of Buyers

 Help customers break through "Action Paralysis" by setting minimums

for example: remind your customers how easy it is to get started (No payments for the first month)

 Understand the 3 types of buyers - 

By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening

**15% spendthrifts

**24% tightwads

**61% average spenders

Use Urgency the smart way

**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

Read article and see infographic here: [http://bit.ly/SAchFm]

Infographic by HelpScout

Data by Gregory Ciotti

From sharing content for your client or company to learning about tomorrow’s weather, these tools will save you time and—because they’re free—money.

This piece and infographic is from Adam Vincenzini on his blog.

I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search

Here are some highlights:

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

Where do online influencers operate?

**They are active everywhere:

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

Assumptions:

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

The initial steps involve:

1. Search by keyword

2. Search by location

3 tools useful in the process: The first two you can also search by location:

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

There are more suggestions in this piece having said that:

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

** this can help narrow things down, significantly

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://tinyurl.com/7humubp]

This is a good piece, and of course, it has  everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.

Intro:

"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...

Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.

A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.

The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.

Content is still king

http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/