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Scooped by
Brian Yanish - MarketingHits.com
from Digital Marketing
September 8, 2015 11:06 AM
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This post outlines how you can learn more about your audience on social and how to boost their engagement once you understand who they are.
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Scooped by
Brian Yanish - MarketingHits.com
February 15, 2015 8:26 PM
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In the online era, retailers have more competition than ever before. At one point, the competition came from fellow brick and mortar stores and business owners were dealing with customers face to face.
The rules of the game have changed but there are things like online reputation management and using social media to connect with customers to deal with, as well as the more traditional methods of interacting with them.
If you are running a retail store, there are ways you can use social media sites to give your in-store sales a boost.
The advantage that a brick and mortar store has over an online one is that you are dealing with customers who have decided to enter your premises. They are less likely to be casual browsers, like you would find online.
Your clientele is more likely to be motivated to make a purchase, and you can use location-based marketing to reach out to them during this window of opportunity.
Les réseaux sociaux s'invitent dans les magasins physiques
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Scooped by
Brian Yanish - MarketingHits.com
from Curation Revolution
November 24, 2014 10:46 PM
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Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:
Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.
Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité.
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Scooped by
Brian Yanish - MarketingHits.com
from Everything Marketing You Can Think Of
June 30, 2014 6:45 PM
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Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to l
How to Calculate the ROI of Your Social Media Campaigns [Infographic]
6 Steps to Measure ROI
1. Set your conversion goals.
2. Track conversions.
3. Assign monetary value to each conversion.
4. Measure total benefits by channel.
5. Determine total costs.
6. Analyze results and improve.
By: Neil Patel via Quick Sprout
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Scooped by
Brian Yanish - MarketingHits.com
from Google, Google Plus, Google Ads, Google Analytics
February 1, 2014 12:50 PM
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The practice of using article directories as a way to build links for search engine optimisation strategies is one that has been around for a long time, but now Google’s Matt Cutts has spoken out against this tactic. But, don’t worry; there are still legitimate ways to build links to help you get higher rankings. …
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Scooped by
Brian Yanish - MarketingHits.com
from Social Media Useful Info
January 29, 2014 3:15 PM
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In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.
If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.
You can use this list to follow relevant experts and increase your own knowledge of what's going on - that's what I intend to do!
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Scooped by
Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
November 9, 2013 12:49 PM
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When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.
According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
Good insight on using YouTube effectively!
Youtube videos to promote Plumpton CMI Courses?
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Scooped by
Brian Yanish - MarketingHits.com
from Social Marketing Revolution
July 29, 2013 10:37 AM
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![Benefits of Social Media Marketing [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/IylrEw5sZLcM3ZVX-lYNzTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media marketing facts, figures, and statistics are displayed in this handy infographic.
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Scooped by
Brian Yanish - MarketingHits.com
from Social Media Strategies
June 11, 2013 10:49 AM
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All the time you hear about the big wins in social media - thousands of new fans overnight, thousands of shares on a photo post, etc. But are these wins being achieved by all marketers across the board?
Interesting that driving traffic was second benefit.
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Scooped by
Brian Yanish - MarketingHits.com
from Digital Marketing Land
October 29, 2012 7:52 PM
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"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.
As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.
Here are three things you must understand to make it work for you today and to be ready for what lies ahead".
Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013
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Scooped by
Brian Yanish - MarketingHits.com
from Digital Marketing Land
October 24, 2012 8:17 PM
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![Marketing Secrets For Success On Pinterest [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/ERV1Kfp8oi5DLn9He0jWLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Want to be more visible on Pinterest? This infographic will guide you through 6 marketing secrets that will make you more visible on this popular platform.
