Social media automation is not without risks. It reduces one-on-one interaction and can seem spammy, and if you're not careful, you'll spread one mistake across all your social media platforms.
Done correctly, social media marketing is a time-consuming endeavor. It regular participation and by definition, that takes time. By automating some of your social media tasks—preparing the day’s posts in advance, for instance, and setting them up to auto-post at a time you designate—you'll maintain a steady social media presence with a reduced investment of time.
But social media automation is not without risks. It reduces one-on-one interaction and can seem spammy, and if you're not careful, you'll spread one mistake across all your social media platforms. For most busy digital marketers and small business owners, though, the potential benefits outweigh the risks. To start automating your social media efforts, read on....
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Jeff Domansky