Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.

Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.

After Google's algorithm changes content is KING, context QUEEN. Online merchants who "match the hatch" of content to customers create advantage. Winning this advantage takes courage.

Courage because when one revolution happens things get crazy. When three revolutions are happening simultaneously its time to get in the basement with water and a year's supply of canned goods.

Instead of doing that we suggest reading about how content, commerce and social media can contribute to one another on CrowdFunde our startup dedicated to helping websites, brands and companies tap wisdom of crowds.