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Scoop.it!
![Q: Does Content Curation Help SEO? YES! [+Marty Note] | Must Market | Scoop.it](https://img.scoop.it/sArr9qg-rfRBPHPIYMTvQDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content curation is a great marketing strategy but does it help in your search engine optimization? If so, what type of content should you curate? 
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Scoop.it!
![Honest, Caring Curation Is As Important as Creation [and possibly MORE work] | Must Market | Scoop.it](https://img.scoop.it/3JQnWGOD5L1sQ4QM14Ps7zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Note from Beth: This article was curated by Robin Good who used to point out the difference between sharing and curation - and how curation is actually closer to content curation. Jan Gordon also highlighted the post with a call to action to content curations. When two important curators here on Scoop.It call an article about our practice to our attention, we should read it, and consider how to apply the ideas to our practice. Beth Kanter ------ Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine. Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention. ... Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions. Others assume the role of tastemaker, selectively making the decisions themselves. Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.” ... Thoughtful, honest, and caring curation isn’t entirely different than creation. After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information." What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources. Insightful. 8/10 http://chrisdeline.com/curation (Image credit: Shutterstock) Marty Note I write an average of 5,000 words a week. Most of those words are resampled or build on themes I care about such as SEO, cool tools or ideas that are becoming memes (walking around on their own). Curation, as done by great curators, follows the same path. Curators often do MORE work since they may filter thousands of articles, comments, posts and ideas to find the one needle to support their content themes. Via Robin Good, Beth Kanter
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SEO Is Dead, But....
An interesting discussion about Social Media Marketing being the new SEO is blowing up on Curation Revolution (http://www.scoop.it/t/curation-revolution/p/3995061782/social-media-is-the-new-seo-and-here-s-why ). Let's assume search engine spiders will need signals for a long time and some of the signals you control used to be called SEO (lol).
This article speaks to the power of content curation. Let's avoid the SEO trap and discuss why content curation helps engagement and so the new SEO:
* Curation creates authority.
* Authority websites save our TIME and so are loved.
* We support things we love with LIKES and LINKS.
* Heuristic measures improve when engagement goes up.
* Better Heuristic measures = more relevant and so Authoritative.
* Engaged customers lower costs and increase profits.
If you can't sell that list to your C level then updating resume is a good idea. My theory is the right proportion of creation to curation is 10% curation to 90% curation.
I didn't just pull that ratio out of the air. I have digital properties I manage that have the reverse ratio and they are NOT SUSTAINABLE. If I get hit by a bus those properties wither and die.
If you create an ecosystem that is 10% YOUR creation and 90% curation and User Generated Content (UGC) it is sustainable. The more diversified your website is in expertise and experts the more sustainable it becomes.
Let me be clear, deep knowledge is required to even know WHAT to curate. I am not suggesting skimming along the surface of many things. I am suggesting once you build one platform with a 10% to 90% community building another one is half the work (no matter what the subject).
If, like me, your ratio is 90% creation and 10% curation consider developing a strategic plan to flip that ratio. Your Internet marketing becomes stronger and more sustainable.