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Scooped by
Martin (Marty) Smith
March 20, 2016 11:58 AM
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Marketing Questions on Quora Summary We’re answering a marketing question a day on Quora, and we’re frustrated. We are frustrated by difficulties of incorporating other platforms into our site.
NOW = Gamification, Content Marketing & Content Marketers Wish every platform would sign...Read More
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Scooped by
Martin (Marty) Smith
June 15, 2015 6:46 AM
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Easy Marketing Trick Want to increase traffic to your blog without spending any money? Use JetPack's mobile icon to add an icon for your blog on your phone AND share with your customers so they have a quick link from their phones to your blog.
Featured on Reddit!
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Rescooped by
Martin (Marty) Smith
from MarketingHits
August 14, 2014 11:39 PM
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Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?
Via Brian Yanish - MarketingHits.com
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Scooped by
Martin (Marty) Smith
April 25, 2014 2:01 PM
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You are playing a game. Once more than one person is involved games have begun. Online communities must disrupt and gamify to win.
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Scooped by
Martin (Marty) Smith
March 4, 2014 12:00 AM
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Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol).
Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his empirical research at Wharton.
Berger shares 3 key ideas to create viral marketing:
- Find or Create Inner Remarkability.
- Leverage Game Mechanics.
- Make People Feel Like Insiders.
This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.
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Scooped by
Martin (Marty) Smith
January 9, 2014 12:36 PM
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I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look! Marty Note Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in. He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook": * Easy to understand (and present) Call-to-Action (CTA). * Crafted agnostic and beautiful on any receiving device. * Respects the nuances of the social network for which you make the content. That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are. It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time. Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".
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Scooped by
Martin (Marty) Smith
January 7, 2014 11:13 AM
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It’s every marketer’s dream: producing a company video that goes viral or gets nominated for an Emmy Award. But if we have to be realistic, it should, at
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Rescooped by
Martin (Marty) Smith
from MobileWeb
November 25, 2013 9:46 AM
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Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.
Via Brian Yanish - MarketingHits.com
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Scooped by
Martin (Marty) Smith
October 10, 2013 9:55 PM
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Secrets For Revolutionaries
These Days if you are NOT a revolutionary good luck with that. The problem is when everyone is a revolutionary is anyone really ahead of the curve? As many know we are trying to STIR THE POT with 2 new BHAGs: CureCancerStarter.org - crowdfunding cancer research and let patients, friends and family see behind the curtain. http://www.CureCancerStarter.org (launching next week) CureCancerStore - shop to cure cancer and give 100% profits to help cure the Big C. http://www.curecancerstore.org Here are the first 5 "Secrets For Revolutionaries" learned: * Revolutionaries need a PLAN. * Revolutionaries need TOOLS. * Revolutionaries need to compete. * Revolutionaries need to PLAY. * Revolutionaries need to be THANKED! I'm getting the idea. I need to be chief Thank You Note writer more than chief social, code, design guy (lol). Our Cure Cancer Buzz Team is missing a few of those pieces. Some revolutionaries are so GREAT they don't need every one of those features, but most need a STRUCTURE to the revolution, a sense of MEANING and PROGRESS. Will be working on those ideas in the days and weeks ahead. Please feel free to SHARE your community / revolution building tips and ideas. We are going to need so many AMAZING revolutionaries to help launch these two new ideas you may want to get your beret now :). Thanks, M
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Scooped by
Martin (Marty) Smith
August 12, 2013 7:42 AM
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Building and maintaining a successful brand is a difficult balancing act. This article looks at how brands can find and maintain a consistent voice...
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Scooped by
Martin (Marty) Smith
August 5, 2013 7:58 PM
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@BizStoryTeller (Brandon Hoe) is a friend who knows all about the creation of great videos. This blog post explains why #Video #Marketing is the fastest growing Small To Medium Sized Business (SMBs) conent.
Brandon shares good tips for video length and subject. Great blog post.
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Scooped by
Martin (Marty) Smith
July 2, 2013 9:24 AM
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A steady transformation is taking place in online marketing. The strategies for getting your website seen by existing and prospective custom
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Scooped by
Martin (Marty) Smith
June 24, 2013 6:52 PM
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Business 2 Community The 5 Branded Content Channels You Need for Better Discoverability Business 2 Community You probably already have a presence on sites like Facebook and Twitter, but do you have a YouTube channel?
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Scooped by
Martin (Marty) Smith
June 19, 2015 4:27 PM
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Content Shock Meets Community Shock Building on Mark Schaefer's brilliant Content Shock ideas the next web marketing tsunami will be Community Shock. Community Shock is when adding one more member DEPRESSES instead of LIFTS a site's ROI (because cost of acquiring new members became unsustainably high due to intense competition).
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Scooped by
Martin (Marty) Smith
May 21, 2015 9:37 PM
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Scooped by
Martin (Marty) Smith
April 28, 2014 11:51 PM
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Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:
* Social - embracing social media marketing. * Mobile - operating mobile first and crating responsive websites. * Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.
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Scooped by
Martin (Marty) Smith
March 12, 2014 11:24 PM
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Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)
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Scooped by
Martin (Marty) Smith
February 25, 2014 12:24 AM
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If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:
* Get your C-level executives to BELIEVE. * Think Mobile First. * Work with customers and creating a "commons". * COPE (Create Once Publish Everywhere). * Write a Content Marketing Mission Statement.
Set the stage with those easy steps and EPIC is possible, epic content marketing is probable IF your commitment is strong, you learn fast and you don't mind failing a little. Remember the content you write is NOT about you.
Epic content marketing is always about CUSTOMERS. Answering questions, solving pain points and finding innovative ways to be "of service" are all great ideas for your EPIC content marketing.
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Scooped by
Martin (Marty) Smith
January 8, 2014 10:00 AM
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Quirky Email Marketing Makeover TIps Quirky.com is new to email marketing. They haven't won the hard won lessons 7 years as a Director of Ecommerce teaches such as:
* Less is more in email marketing. * Never forget your Call-To-Action. * Selling more than one idea in an email is crazy.
Quirky started strong with a cold weather hero (hero is largest image on an email or webpage), but made a common "new to email marketing" mistake - they thought their content is as interesting to US as it is to THEM.
Not so much (lol).
Best to apply some Occam's razor to your email marketing cuttting down to a single relevant idea. Quirky's BEFORE makeover email could become 6 or 10 emails. Showed how I would change their email and bet those changes woud increase conversioins 10x.
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Scooped by
Martin (Marty) Smith
December 13, 2013 3:25 PM
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Welcome To Content Marketing Many "new to content marketing" are blasting content out on new WordPress blogs, creating categories and loving life. Glad to have you and if you are reading this post then you know it is time to learn some "inside baseball" content marketing and SEO tips. Google doesn't like content to be duplicated. Problem is we bloggers and merchants MUST duplicate content since some of our readers care about SEO while another set wants to learn about social media marketing. An article like my Websites vs. Blogs post for Curatti.com (http://curatti.com/websites-vs-blogs/ ) could be categorized into web design, social media and Internet marketing. WordPress makes setting categories so easy the full ramification of that tag isn't fully understood. If I categorized my Websites Vs. Blogs piece in more than one category it appears equally duplicated to Google. The fact I know the piece MAINLY belongs in Internet marketing is something I can share with Google by using a canonical URL. I think of the canonical URL as the MASTERBLASTER URL, the URL I WANT Google to think of this content in. Other categories, any category NOT deemed the single MASTERBLASTER category, aren't "indexed" by Google's spider for that piece of content. Google sees your intent and understands your instructions to mean "don't index the same content twice" and that makes Google's spider get all warm, fuzzy and happy. You just saved Google TIME and time in the Google algorithm is truly MONEY so chances for your website to gain in authority just went UP. Chances to gain in authority when you have the same content in many categories goes DOWN. Your duplication costs Google money and time because they have to sort out if you are good and true or a spammer. Oh, btw Google NEVER sorts out if you are a spammer or good and true (and I wrote that sentence to make my SEO friends laugh :). Google ASSUMES you are spamming and treats your dupe content with disrespect and annoyance. Should you create many categories and place content in them? Sure, but when you do so be sure to use canonicalization to send the right signals to Google and so they don't assume you are spamming. Promise to write my next Curatti.com post on canonicalization and other important "SEO Ideas For New To Content Marketing". Marty
BTW, geat @Tomewer post with one of the most clear and concise explanations of a difficult topic I've read. Well done Tom!
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Scooped by
Martin (Marty) Smith
November 5, 2013 6:27 PM
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Scooped by
Martin (Marty) Smith
September 11, 2013 8:05 AM
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It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effecti...
"We are vehemently faithful to our own view of the world, our story. We want to know what new story we’re stepping into before we exit the old one. We don’t want an exit if we don’t know exactly where it is going to take us, even – or perhaps especially – in an emergency. This is so, I hasten to add, whether we are patients or psychoanalysts."
Via massimo facchinetti
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Scooped by
Martin (Marty) Smith
July 4, 2013 6:51 AM
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5 Common SEO Marketing Mistakes
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Scooped by
Martin (Marty) Smith
July 1, 2013 2:34 PM
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Content Is The New Currency For Smarter Search And Smarter Marketing - 06/27/2013
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