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Scooped by
Martin (Marty) Smith
March 20, 2016 11:58 AM
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Marketing Questions on Quora Summary We’re answering a marketing question a day on Quora, and we’re frustrated. We are frustrated by difficulties of incorporating other platforms into our site.
NOW = Gamification, Content Marketing & Content Marketers Wish every platform would sign...Read More
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Rescooped by
Martin (Marty) Smith
from MarketingHits
May 11, 2015 8:02 AM
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consuming.
Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.
Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.
One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.
When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.
But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.
So what are some content marketing mistakes that many amateurs new to the game are making.
Via Brian Yanish - MarketingHits.com
This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.
I know I'm not alone. Luckily, we non-artists have a few tools to mask our lack of design talent. These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....
Via Jeff Domansky, aanve
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Scooped by
Martin (Marty) Smith
September 7, 2014 1:26 PM
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Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
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Scooped by
Martin (Marty) Smith
June 3, 2014 12:15 AM
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Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …
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Scooped by
Martin (Marty) Smith
May 1, 2014 12:41 PM
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We Are All Media Companies Now Working on how to create community with our new tool (http://www.crowdfunde.com) has me realizing sometimes you write things that don't SUCK and whose meaning becomes more clear as we move forward in time.
Red Bull's Branding Lessons: We Are All Media Companies Now is reading that way. Evergreen content? Not quite yet. We need to think and write some more, but glad to see shares continue to increase as that means we've touch a nerve.
Social shares increasing over time also means as new people come in they find the piece valuable and that is an indication the content's sell by date is still off in the future. I'm thinking on a Red Bull II. If you have suggestions for similar GET IT social or content marketing companies please share in comments or email to martin(at)crowdfunde.com.
Much appreciated and glad to provide attributions and links back once Red Bull Redux is written. Red Bull On. Marty
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Scooped by
John van den Brink
March 17, 2014 4:54 PM
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Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company
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Scooped by
Martin (Marty) Smith
February 25, 2014 12:24 AM
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If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:
* Get your C-level executives to BELIEVE. * Think Mobile First. * Work with customers and creating a "commons". * COPE (Create Once Publish Everywhere). * Write a Content Marketing Mission Statement.
Set the stage with those easy steps and EPIC is possible, epic content marketing is probable IF your commitment is strong, you learn fast and you don't mind failing a little. Remember the content you write is NOT about you.
Epic content marketing is always about CUSTOMERS. Answering questions, solving pain points and finding innovative ways to be "of service" are all great ideas for your EPIC content marketing.
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Scooped by
Martin (Marty) Smith
February 11, 2014 12:09 AM
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Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or
Via massimo facchinetti
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Rescooped by
Martin (Marty) Smith
from Marketing_me
August 1, 2013 7:07 AM
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This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?
In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: - • Awareness (e.g., search engine rank for target keywords, social metrics such as likes and followers);
- • Consideration (longer average visit duration, social shares); and
- • Conversion (increased conversion rate, growth in newsletter subscriptions).
In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?” Read more at the article link...
Via Lauren Moss, Alessandro Rea
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Scooped by
Martin (Marty) Smith
July 1, 2013 2:34 PM
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Content Is The New Currency For Smarter Search And Smarter Marketing - 06/27/2013
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Scooped by
Martin (Marty) Smith
July 3, 2013 7:03 AM
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Review this list of 20 things that make content stink. If you have check marks next to more than two your content marketing is stiinking up the joint. Don't worry, you are not alone. Share a few tips on what to do to stink less and wind your way toward great content marketing.
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Scooped by
Martin (Marty) Smith
May 24, 2015 2:21 PM
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Medium Cool Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.
We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:
* Grow with the network while not as crowded as Medium will become. * Fill the hole between your blogs and social nets. * Curate across your owned properties easily into one place. * Create and curate mobile ready content.
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Scooped by
Martin (Marty) Smith
September 24, 2014 1:47 AM
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Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
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Scooped by
Martin (Marty) Smith
September 16, 2014 11:46 AM
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Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Marty Note At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
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Scooped by
Martin (Marty) Smith
June 20, 2014 11:30 PM
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The New New Marketing There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.
Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.
The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...
Read the Curagami Story and worry less :). M
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Scooped by
Martin (Marty) Smith
May 13, 2014 12:11 AM
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Love, a word rare in business, is important to online marketers. No brand, company or product can create the LOVE needed on their own. We all need friends.
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Scooped by
Martin (Marty) Smith
April 26, 2014 10:44 AM
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Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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Scooped by
Martin (Marty) Smith
March 10, 2014 11:51 PM
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BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving …
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Rescooped by
Martin (Marty) Smith
from MarketingHits
February 16, 2014 12:33 AM
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Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).
Via Gwenaël Bonnafoux, Brian Yanish - MarketingHits.com
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Scooped by
Martin (Marty) Smith
November 5, 2013 6:27 PM
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Scooped by
Martin (Marty) Smith
September 11, 2013 8:05 AM
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It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effecti...
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Scooped by
Martin (Marty) Smith
July 2, 2013 9:24 AM
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A steady transformation is taking place in online marketing. The strategies for getting your website seen by existing and prospective custom
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Scooped by
John van den Brink
June 18, 2013 2:10 PM
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Are you struggling with what to share on your social networks? Here are 8 simple steps to creating effective content for social media.
8 Steps To Effective Content For Social Media - Listen first
- Stop creating crap
- Engage your audience
- Find your voice
- Be helpful
- Find your Rhythm: (the 4-1-1 rule of social sharing)
- Reject excuses for not using any social channels
- Be entertaining, if you can
To Read more and the slides of Michael: click here
By MICHAEL BRENNER
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