Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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Scooped by Eva Sanagustin
February 18, 2013 2:14 PM
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Content Worksheets for Editorial Workflow | Meet Content

Content Worksheets for Editorial Workflow | Meet Content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Keeping web content up to date is an uphill battle. Get organized. Use content worksheets to help manage your editorial workflow.
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February 7, 2013 3:13 AM
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How To Treat Your Social Media Strategy Like Your Content Strategy

How To Treat Your Social Media Strategy Like Your Content Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions.
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Scooped by Eva Sanagustin
February 6, 2013 4:44 AM
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100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you need ideas for your content marketing campaigns, there are 100 sites listed here that could assist you.
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Scooped by Eva Sanagustin
February 2, 2013 7:15 AM
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The Blog Editor's Ultimate Guide to Managing Multiple Contributors

The Blog Editor's Ultimate Guide to Managing Multiple Contributors | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to manage a business blog with multiple contributors.
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Rescooped by Eva Sanagustin from Content Marketing and content sourcing
January 24, 2013 7:16 PM
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The Secrets of Scalable Content Production | Skyrocket SEO


Via Olivier Delannoy
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Scooped by Eva Sanagustin
January 17, 2013 4:59 PM
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Content Calendar

Content Calendar | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This post walks you through how to create an editorial calendar for your content marketing efforts.
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Scooped by Eva Sanagustin
January 15, 2013 11:07 AM
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Content Marketing on a Limited Budget

Content Marketing on a Limited Budget | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content marketing is used by businesses of all sizes and in all industries. In some cases, businesses have large marketing budgets and are able to put hundreds of thousands of dollars towards content marketing initiatives.
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January 15, 2013 6:14 AM
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How to get 80% of the results with 20% of the content

How to get 80% of the results with 20% of the content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When should you write?
How often?
How long should your blog posts be?
Should you have a schedule?

I get asked these questions
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Scooped by Eva Sanagustin
January 13, 2013 5:02 PM
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How to Create a Social Media Editorial Calendar

How to Create a Social Media Editorial Calendar | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.
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Rescooped by Eva Sanagustin from Content Creation, Curation, Management
January 3, 2013 11:44 AM
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[How To] Build a Successful Editorial Calendar for Your Blog | Unbounce

[How To] Build a Successful Editorial Calendar for Your Blog | Unbounce | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
An editorial calendar is essentially a virtual "To Do" list. Check out some examples and learn how and why to create your own.

Via ThePinkSalmon, massimo facchinetti
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Scooped by Eva Sanagustin
January 3, 2013 10:03 AM
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The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

The Business Blog Editorial Calendar Every Marketer Needs [Free Template] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Use this free blog editorial calendar template to organize your business blogging efforts.
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Scooped by Eva Sanagustin
December 23, 2012 3:55 AM
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Social Volume: How Much Is Too Much? | Social Media Today

"Create a new content plan that reflects a more qualitative engaged approach"

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Scooped by Eva Sanagustin
December 1, 2012 4:18 AM
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Piula però no fins a fer-te pesat

Ser actiu a les xarxes socials dóna visibilitat i bon posicionament, però hi ha un límit...
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Scooped by Eva Sanagustin
November 20, 2012 6:11 PM
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Content Calendar - Editorial Planning for Content Marketing by Vertical Measures

Content Calendar - Editorial Planning for Content Marketing by Vertical Measures | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Vertical Measures has created a content calendar template to help get you started in your planning.
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Scooped by Eva Sanagustin
November 13, 2012 10:23 AM
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When Your Content Marketing Becomes Noise. And What To Do About It. | Social Media Today

When Your Content Marketing Becomes Noise. And What To Do About It. | Social Media Today | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
According to B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America released last week by the Content Marketing Institute and MarketingProfs, 64 percent of B2B content marketers say they are challenged with producing enough content. This...
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Scooped by Eva Sanagustin
October 13, 2012 5:23 AM
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Content Strategy: Herding Content with Editorial Calendars

Content Strategy: Herding Content with Editorial Calendars | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Is your content running wild like a flock of sheep? Has some of it been out in the pasture allowed to graze for too long? Is it consistently being attacked by wolves? Choose your breed of wolf here, business partners, lawyers, writer wannabes?
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October 13, 2012 5:23 AM
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Content Marketing: The Cliff Notes Approach to Editorial Calendars | Heidi Cohen

Content Marketing: The Cliff Notes Approach to Editorial Calendars | Heidi Cohen | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Derived from traditional print magazines and newspapers, an editorial calendar provides the organizational structure for content marketing.
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Scooped by Eva Sanagustin
October 9, 2012 2:22 PM
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How to Set Up Your Editorial Calendar + Free Template - Hannon Hill Corp.

How to Set Up Your Editorial Calendar + Free Template - Hannon Hill Corp. | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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October 9, 2012 7:10 AM
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The 70/20/10 Model for SEO & Content Excellence

The 70/20/10 Model for SEO & Content Excellence | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content people want, rather than content that works.
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Rescooped by Eva Sanagustin from Tutoriales2.0
September 19, 2012 6:07 PM
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Cómo elaborar un calendario editorial de Social Media | Social Media Blog. Marketing online y redes sociales.

Cómo elaborar un calendario editorial de Social Media | Social Media Blog. Marketing online y redes sociales. | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La planificación de contenidos te ayudará a organizar mejor tu tiempo y las distintas tareas que debes realizar diariamente...

Via melodijoadela
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Scooped by Eva Sanagustin
August 30, 2012 1:07 PM
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How to Create a Content Calendar to Correlate SEO Results

How to Create a Content Calendar to Correlate SEO Results | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords.
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August 20, 2012 5:16 AM
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How to Turn Your Content Inventory Into an Idea Cache

How to Turn Your Content Inventory Into an Idea Cache | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When implemented creatively, building a content inventory can keep your editorial calendar stocked with goal-oriented content.
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Scooped by Eva Sanagustin
August 11, 2012 11:20 AM
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How Often Should You Blog? (Hint: The Answer Might Surprise You) : @ProBlogger

This guest post is by Ali Luke of Aliventures. If you’ve been blogging for a while, you’ve probably come across advice ...
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Scooped by Eva Sanagustin
August 7, 2012 5:42 PM
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A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Looking to increase your content marketing productivity? Get yourself started with this two-step approach to creating an editorial calendar.
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August 1, 2012 12:52 PM
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The Social Media Publishing Schedule Every Marketer Needs [Template]

The Social Media Publishing Schedule Every Marketer Needs [Template] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to schedule your social media content in advance with a templated publishing schedule.
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