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Ayer asistí a un curso de Enpresa Digitala sobre Digital Storytelling: aplicación de técnicas narrativas en la comunicación en redes sociales, con Álvaro Andoin, también conocido como @Filmatu c... 
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We get a lot of infographic pitches. Almost all of them suck. Why?
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The strategic use of stories is growing rapidly in today’s business world as entrepreneurs and organizations recognize the power of story to engage others. Story has always been a key part of business communication, but the recent spread of “business storytelling” has also perpetuated some myths. I’d love to drop the term “storytelling” in favor of something like “storysharing” or “storylearning.” Here are seven reasons why:
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"When we talk about transmedia, we often talk about the role of the audience (as well we should), and giving control of the story over to the audience." Via The Digital Rocking Chair
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image should be a text explaining what is in the image. In the photojournalistic world, it is called the W's : Where, When, What, Who, Why.
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Hay imágenes en blanco y negro, sí. Pero también contenidos e historias en blanco y negro. Y esas son las mejores. Porque se nos presentan desnudas, ausentes de artificios y adornos. Humanas y s... Via El Copy Canalla
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A look at the various narrative structures of interactive documentaries. Via The Digital Rocking Chair
Christopher's curator insight,
April 8, 2014 5:12 PM
Right! Game developers can help us think different about clusters in the funnel or retargeting drifters back to the funnel.
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The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter. Via The Digital Rocking Chair
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Varios: Este es el primero de una serie de tres artículos escritos por Daniel Calabuig (director creativo de Seis Grados) y Pablo Muñoz (director deneral de Draftfcb), tras su asistencia a la StoryWorld Conference de San Francisco, en noviembre del...
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Storytelling: Marketing and advertising have changed irrevocably. Organizations are now telling stories to connect with customers. Storytelling isn't hard, but it isn't easy either.
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Data is not a story, and it's not engaging. Read a piece of your company's content and ask yourself, is it engaging? Or is it just a bunch of numbers? Newspaper reporters often use personal stories to illustrate trends in data. Via Content Marketing News
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Image via Wikipedia In a few short years, our ability to forcibly interrupt consumers with our advertising is going to be greatly diminished. There will be more channels, more content across more screens, and many fewer interruptive ads. Yes, we...
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