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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by
Eva Sanagustin
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When creating an editorial style guide for the web, consider all the elements needed to make it useful and user friendly. Here are some to get you thinking. 
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The first requirement of The Economist is that it should be readily understandable. Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible.
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"As your volume of written content increases, inconsistencies are bound to arise."
This article from Hubspot explains how to create editorial guidelines to avoid "inconsistent messaging and an incoherent brand experience."
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