Marketing de contenidos, artículos seleccionados por Eva Sanagustin

The week in newsletters - A weekly update for newsletter editors and audience managers, sent every Tuesday morning in the US, afternoon in Europe, and evening in

“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you understand your target audience and serve them better. And chief among them stand two elements: the audience persona and the customer journey map. Today, I want to tell you more about the latter. Customer journey map types and examples If you look for customer journey

Articles traitant de Part IV écrits par nikevsunderarmour

An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a simple workshop activity that can be done with stakeholders, marketing and sales, product development, or creative teams to build empathy for end users. For teams involved in the design and engineering of products, services, or experiences, an empathy mapping session is a great exercise for groups to “get inside the heads” of users.

No sé si es el mejor momento para lanzar un libro, pero sí sé que ahora las empresas necesitan recursos para que su equipo se mantenga cohesionado. Llámalo recurso, documento, entregable... para mí, es un

Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.

We've summarized our years of experience and research to share what Voice of the Customer is, how it can help your business, and how to get started.

Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative.

Which persona method works better for your marketing programs? – Content Marketing Institute

While my business partner Colin Mathews has been working on building  Mailshake, I’ve been hard at work building buzz and recruiting beta users. So far, we’ve had more than 3,500 people request access to the system, but only a few hundred of those really got the product and were successfully able to leverage it. Along …

En el mundo del marketing es bastante común escuchar acerca de dos conceptos distintos: buyer personas y brand persona. ¡Conoce sus principales diferencias!

Want to reach your brand's ideal customers via social? By crafting social media personas, you can better adapt your content and campaigns to do just that.

How can brands address multiple buyer personas with a single piece of content, while still delivering a personalized and relevant message?

When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.

The bottom line results of customer journey mapping have been overstated.

As marketers, we know that identifying our ideal customer is important, but the thought of developing detailed buyer personas can be daunting. Learn how to focus your efforts and your research to gain valuable insights about your customers without taking forever.

Building personas is a crucial step to an informed and targeted marketing strategy. Know who you're talking to before you address them.

Effective customer journey maps help companies create better experiences and retain more customers. Follow this guide + template to create one quickly.

How can marketers map content to the funnel to serve customer needs at every stage? Start with this process CoSchedule used to boost conversions by 69.77%.

Tradition isn't a reason to stick with the same buyer stages you've been using since digital was just getting started. Upgrade your customer's experience.

Descubre qué es el customer journey y cómo puede ayudar a tu negocio. También te enseñaré a crear un customer journey paso a paso y los contenidos que necesitarás.