Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Just-Right Personas: How to Choose the Scope of Your Personas

From www.nngroup.com

Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.
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Voice of the Customer: The Definitive Guide - Appbot

From appbot.co

We've summarized our years of experience and research to share what Voice of the Customer is, how it can help your business, and how to get started.
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Scrap the user persona. Replace it with the storyboard. | Inside Design Blog

From www.invisionapp.com

Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative.
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Buyer Personas: One Method Doesn't Fit All

From contentmarketinginstitute.com

Which persona method works better for your marketing programs? – Content Marketing Institute
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150 Buyer Persona Questions You Must Ask

From sujanpatel.com

While my business partner Colin Mathews has been working on building  Mailshake, I’ve been hard at work building buzz and recruiting beta users. So far, we’ve had more than 3,500 people request access to the system, but only a few hundred of those really got the product and were successfully able to leverage it. Along …
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¿Buyer persona o brand persona? Descubre sus principales diferencias

From marketingdecontenidos.com

En el mundo del marketing es bastante común escuchar acerca de dos conceptos distintos: buyer personas y brand persona. ¡Conoce sus principales diferencias!
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7 Advanced Research Methods To Find the Real Needs of Your Audience

From nichehacks.com

This post will teach you proven audience research techniques that'll allow you to understand the real needs of your customers and make informed decisions
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How to Use Social Media Personas to Boost Brand Engagement

From sproutsocial.com

Want to reach your brand's ideal customers via social? By crafting social media personas, you can better adapt your content and campaigns to do just that.
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Navigating the Complexities of Writing for Multiple Buyer Personas

From www.skyword.com

How can brands address multiple buyer personas with a single piece of content, while still delivering a personalized and relevant message?
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How to Reach Your Buyer Persona with SEO

From www.leightoninteractive.com

When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.
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Six Steps to Better Customer Journey Mapping

From www.crnrstone.com

The bottom line results of customer journey mapping have been overstated.
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The Time-Starved Marketer's Guide to Easy Buyer Personas

From blog.ezmarketing.com

As marketers, we know that identifying our ideal customer is important, but the thought of developing detailed buyer personas can be daunting. Learn how to focus your efforts and your research to gain valuable insights about your customers without taking forever.
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How Buyer Personas Should Inform Your Go to Market Strategy

From marketeer.kapost.com

Building personas is a crucial step to an informed and targeted marketing strategy. Know who you're talking to before you address them.
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Customer Journey Mapping: How to Create One the Best Way (Template)

From coschedule.com

Effective customer journey maps help companies create better experiences and retain more customers. Follow this guide + template to create one quickly.
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How to Map Content to Your Marketing Funnel to Boost Conversions

From coschedule.com

How can marketers map content to the funnel to serve customer needs at every stage? Start with this process CoSchedule used to boost conversions by 69.77%.
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Update Your Buyer Stages with This Necessary Addition

From marketeer.kapost.com

Tradition isn't a reason to stick with the same buyer stages you've been using since digital was just getting started. Upgrade your customer's experience.
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How to Research and Plan Your Blog Content for a Year  

From www.socialmediaexaminer.com

Discover how to use your blog's editorial calendar to plan and publish strategic content on a consistent schedule.
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Guía | Qué es el customer journey y cómo puedes crearlo para tu negocio

From vilmanunez.com

Descubre qué es el customer journey y cómo puede ayudar a tu negocio. También te enseñaré a crear un customer journey paso a paso y los contenidos que necesitarás.
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Are Buyer Personas Really Dead?

From www.convinceandconvert.com

Should your brand still bother with buyer personas? This case study suggests no—that today's wealth of customer data requires something a little different.
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10 Steps To Mapping Your Current Customer Journey

From kerrybodine.com

Of the four types of customer journey maps, the current-state map is the most ubiquitous. That’s not surprising, given how many organizations are trying to understand their customers’ current pain points and improve the customer experience.

Wondering how you can get started mapping your own organ
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Free Buyer Persona Template

From www.agencyascend.com

The best way to understand your customers is to map out exactly who they are by building a buyer persona for every main customer type that your brand attracts. Our template helps you easily organize your research.
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Content mapping for the sales cycle – GatherContent Blog

From gathercontent.com

Content has to serve a purpose for the business, the audience, or both. An example of this is the sales cycle when potential buyers and customers travel through a variety of stages in which they are asking different questions and have different intentions. You need to customise content for each stage of the sales cycle …
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[Case Study] Shampoo Buyer Personas: Taiwan | dataSpring EYE ON ASIA

From www.d8aspring.com

Learn more about the beauty market in Taiwan as well as the types of consumers that constitute it!
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