Social media marketing has great reach and great power. Ask any marketer and they’ll most certainly agree that in today’s connected world, it is the internet that companies should turn to try and increase their brand awareness.

This is simply down to the numbers. With over 1.25 billion users on Facebook, 284 million active Tweeters, another 300 million on Google+, 332 million on LinkedIn, and 70 million on Pinterest, there is a captive market out there ready to do business with.

What do we see today on Twitter?

People don’t talk to each other on Twitter anymore. At least not nearly as frequently as they did in 2010.

They share links and they broadcast. And, you have another subset of the population that now use Twitter as a listening tool. To get their news. To follow their favorite celebs. Stuff like that.

So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter.

When it comes to reaching potential customers through social networking sites, Facebook and Twitter are probably the first channels that come to mind. But if you’re forgetting LinkedIn in your marketing plan, you may be missing out on big opportunities.

Brand storytelling has evolved and it's capitalizing on the prosumerism movement. Here's what you need to know about Transmedia Marketing and why it's the future of brand storytelling.

When you log in to your Google Analytics, you can be overcome by the sheer volume of information. Here are the top 4 Content Marketing Metrics to follow.

The first thing that most people think when they want to boost their online sales is to increase their website traffic. Thus they focus on getting more links,

Email isn't dead; it's just evolving.

Affiliate marketing has continued to grow as a popular and financially rewarding way of doing online work from home, and is particularly worth investigating if you have a passion or interest you’d like to write about.