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Machines are better suited for some tasks than people — with one big exception.
"Simply switching all accounts to autopilot is not the solution. After all, social media is all about sharing and personal exchange." Great insights about how best to automate social media.
Watching others play video games is a real business.
Did you know that esports have been around for over 45 years? Lately, esports have taken off and in the past few weeks have been a topic that keeps coming up in relation to traditional athletic sports. Learn more about how celebrities are getting into this aspect of the streaming business.
How fun are video games when you’re not actually playing?
This post takes an in-depth look at the rise of eSports, who’s behind the trend, and looks at some of the recent investments, technology, and other trends within this growing market.
As a social media intelligence company, we come across a lot of online public shaming in our data and analysis. We think it’s time we talked about it. In this post, we’ll look at the rise of online public shaming, how social media contributes to this phenomenon, and what you can do about it.
Public shaming is here to stay - here's what you and your brand need to know to make the best of this online behavior.
Social listening is a game changer for honing in on consumers’ needs on a local and regional level. Gone are the days when it would take months for consumers’ thoughts and concerns to reach the powers that be at brands. Today, they’re delivered instantaneously through tweets, snaps, Insta-stories and more.
Danone shares how social listening lets them create new products based on what consumers want faster than ever before.
A hot topic for every marketer today is working with influencers. But how do you find the right influencers?How do you manage those relationships and how...
Social data insight platforms and tools boast a wide variety of features. Read this article to learn which influencer marketing software meets your brand's needs.
The opportunity presented to brands by the growth of Social Media is hugely exciting as a marketer. Edit share ideas on how it can be used as a PR tool.
Learn from a PR expert: how to use social media as a public relations tool
Last week, I received an email from Facebook's research team asking me to share my feedback. This made me think: if Facebook, one of the world’s
This post explains how global brands invest in market research- through traditional and new digitally innovative ways. Additionally, it describes the shorting comings and the benefits of each research method.
Are you really serious about your brand? Do you want to track and stay on top of positive and negative mentions of your brand? These are the best social media listening tools on the market.
Are you in the market for a new social intelligence platform? Check out these companies to see which one best meets your needs!
Crimson Hexagon and Brandwatch's merger is just the latest in a string of consolidation among social listening companies.
"The future for these platforms and the greater industry relies in part on combining insights from social media with more traditional metrics, observers said."
A hot topic for every marketer today is working with influencers. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? Outside of the tools…...
In this article, Lee shares his go-to tools and platforms for influencer marketing. Check it out to get his take on which solutions he recommends to identify, track, and measure influencers and their work.
French social data intelligence company Linkfluence has raised another 18 million euros and is expanding its operations with the acquisition of content curation pioneer Scoop.it.
"Now, take the AI and other technologies used by Scoop.it enabling content intelligence, the crawling of sources, the curating and social sharing of content and so forth and you get pretty close to what social monitoring platforms such as Linkfluence are doing with the sole difference really being what they analyze and why."
Great read about how Linkfluence's acquisition of Scoop.it and recent round of fundraising are going to shake up the social data intelligence space.
Gildas Launay shares how Publicis leads the change in strategic planning, and creates better campaigns and every day content with social data provided by Lin...
Gildas Launay shares how Publicis is leveraging social data to impact and improve their strategic planning at a high level, for campaigns, and across everyday content.
Capitalising on consumer insights – why agencies shouldn’t ignore social media
This blog post by Linkfluence explains how agencies can best leverage social media listening in order to accomplish their objectives from pitching to campaign planning.
Search any keywords, and get instant social data analysis in 1 click - Linkfluence SEARCH...
I got my hands on Linkfluence SEARCH and was immediately impressed. The visualizations are simple and interactive, finding content is easy, and I can't tell if I like the emoji results or the topic hub better.
Are you listening to your customers? Are you on the channels they use?
How aware of customer conversations are you really?
‘I feel I can make so many women happy’ – celebrity Heidi Klum commented earlier in September when asked about her new budget line for Lidl.
Let’s first look back to 2015 to see where it all started. Lidl – the top-of-mind discount retailer – decided to take on a new venture and develop its business by offering new product ranges centered around fashion and beauty.
Learn how Lidl orchestrated a unique partnership with Heidi Klum and the surprising results from the campaign's social data.
