Social Intelligence
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Social Intelligence

The latest in social listening trends, use cases, and resources.

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September 21, 2018 8:03 PM

A social media analysis of Lidl's partnership with celebrity Heidi Klum using in...
(www.insight-intelligence.com)

‘I feel I can make so many women happy’ – celebrity Heidi Klum commented earlier in September when asked about her new budget line for Lidl.

 

Let’s first look back to 2015 to see where it all started. Lidl – the top-of-mind discount retailer – decided to take on a new venture and develop its business by offering new product ranges centered around fashion and beauty.

Krysta Gahagen:

Learn how Lidl orchestrated a unique partnership with Heidi Klum and the surprising results from the campaign's social data.

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January 27, 2020 2:11 PM

Game On: How Brands and Celebrities Are Backing eSports
(www.linkfluence.com)

Watching others play video games is a real business.
Krysta Gahagen:

Did you know that esports have been around for over 45 years? Lately, esports have taken off and in the past few weeks have been a topic that keeps coming up in relation to traditional athletic sports. Learn more about how celebrities are getting into this aspect of the streaming business.

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January 27, 2020 2:08 PM

Trend Analysis: What is the Score with eSports?
(www.linkfluence.com)

How fun are video games when you’re not actually playing?
Krysta Gahagen:

This post takes an in-depth look at the rise of eSports, who’s behind the trend, and looks at some of the recent investments, technology, and other trends within this growing market.

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April 8, 2019 8:02 PM

Online Public Shaming is Here to Stay - Here's What You Can Do About It
(www.linkfluence.com)

As a social media intelligence company, we come across a lot of online public shaming in our data and analysis. We think it’s time we talked about it. In this post, we’ll look at the rise of online public shaming, how social media contributes to this phenomenon, and what you can do about it.
Krysta Gahagen:

Public shaming is here to stay - here's what you and your brand need to know to make the best of this online behavior.

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October 25, 2018 1:27 PM

Social listening and the rise of custom breakfast
(www.danone.com)

Social listening is a game changer for honing in on consumers’ needs on a local and regional level. Gone are the days when it would take months for consumers’ thoughts and concerns to reach the powers that be at brands. Today, they’re delivered instantaneously through tweets, snaps, Insta-stories and more.

Krysta Gahagen:

Danone shares how social listening lets them create new products based on what consumers want faster than ever before.

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October 24, 2018 8:55 PM

From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed
(www.toprankblog.com)

A hot topic for every marketer today is working with influencers. But how do you find the right influencers?How do you manage those relationships and how...
Krysta Gahagen:

Social data insight platforms and tools boast a wide variety of features. Read this article to learn which influencer marketing software meets your brand's needs.

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October 24, 2018 8:54 PM

Using Social Media As A PR Tool
(www.figarodigital.co.uk)

The opportunity presented to brands by the growth of Social Media is hugely exciting as a marketer. Edit share ideas on how it can be used as a PR tool.
Krysta Gahagen:

Learn from a PR expert: how to use social media as a public relations tool

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October 23, 2018 3:19 PM

Why and How Global Brands like Facebook and Danone Invest in Market Research 
(growthhackers.com)

Last week, I received an email from Facebook's research team asking me to share my feedback. This made me think: if Facebook, one of the world’s
Krysta Gahagen:

This post explains how global brands invest in market research- through traditional and new digitally innovative ways. Additionally, it describes the shorting comings and the benefits of each research method. 

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October 15, 2018 2:34 PM

Revealed: 20 of the Best Social Media Listening Tools
(www.skillslab.io)

Are you really serious about your brand? Do you want to track and stay on top of positive and negative mentions of your brand? These are the best social media listening tools on the market.
Krysta Gahagen:

Are you in the market for a new social intelligence platform? Check out these companies to see which one best meets your needs!

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October 12, 2018 5:31 PM

How social listening platforms have evolved through consolidation
(digiday.com)

Crimson Hexagon and Brandwatch's merger is just the latest in a string of consolidation among social listening companies.
Krysta Gahagen:

"The future for these platforms and the greater industry relies in part on combining insights from social media with more traditional metrics, observers said."

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October 11, 2018 3:25 PM

Tools of the Trade: B2B Influencer Marketing Tech and Platforms
(medium.com)

A hot topic for every marketer today is working with influencers. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? Outside of the tools…...
Krysta Gahagen:

In this article, Lee shares his go-to tools and platforms for influencer marketing. Check it out to get his take on which solutions he recommends to identify, track, and measure influencers and their work.

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October 9, 2018 4:50 PM

Linkfluence raises 18 million euros and acquires Scoop.it
(www.i-scoop.eu)

French social data intelligence company Linkfluence has raised another 18 million euros and is expanding its operations with the acquisition of content curation pioneer Scoop.it.
Krysta Gahagen:

"Now, take the AI and other technologies used by Scoop.it enabling content intelligence, the crawling of sources, the curating and social sharing of content and so forth and you get pretty close to what social monitoring platforms such as Linkfluence are doing with the sole difference really being what they analyze and why."

 

Great read about how Linkfluence's acquisition of Scoop.it and recent round of fundraising are going to shake up the social data intelligence space.

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September 28, 2018 3:24 PM

How Publicis transforms strategic planning with social data
(www.youtube.com)

Gildas Launay shares how Publicis leads the change in strategic planning, and creates better campaigns and every day content with social data provided by Lin...
Krysta Gahagen:

Gildas Launay shares how Publicis is leveraging social data to impact and improve their strategic planning at a high level, for campaigns, and across everyday content.

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September 26, 2018 5:29 PM

Social Media Listening for Agencies
(linkfluence.com)

Capitalising on consumer insights – why agencies shouldn’t ignore social media

Krysta Gahagen:

This blog post by Linkfluence explains how agencies can best leverage social media listening in order to accomplish their objectives from pitching to campaign planning.

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September 26, 2018 3:44 PM

Social media automation that doesn’t bug you
(dmexco.com)

Machines are better suited for some tasks than people — with one big exception.
Krysta Gahagen:

"Simply switching all accounts to autopilot is not the solution. After all, social media is all about sharing and personal exchange." Great insights about how best to automate social media.

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September 26, 2018 3:39 PM

Linkfluence SEARCH - The easiest search engine for discovering market trends and brand insights
(info.linkfluence.com)

Search any keywords, and get instant social data analysis in 1 click - Linkfluence SEARCH...
Krysta Gahagen:

I got my hands on Linkfluence SEARCH and was immediately impressed. The visualizations are simple and interactive, finding content is easy, and I can't tell if I like the emoji results or the topic hub better.

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September 26, 2018 3:23 PM

Social Listening

Are you listening to your customers? Are you on the channels they use?

Krysta Gahagen:

How aware of customer conversations are you really?

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