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Scooped by Dwight Holcomb
April 12, 2017 5:55 PM
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The Art of the Follow-Up

The Art of the Follow-Up | Marketing | Scoop.it
Completing a deal requires persistent content that is never annoying but can't be politely ignored.
Dwight Holcomb's insight:

I have seen so many deals lost and have been guilty of losing so many deals by not following-up adequately.

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Scooped by Dwight Holcomb
March 20, 2017 2:47 PM
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What a Sales Team From Any Industry Can Learn From Innovative SaaS Companies

What a Sales Team From Any Industry Can Learn From Innovative SaaS Companies | Marketing | Scoop.it
The best of these companies have experienced meteoric growth, not just because of their products, but because of the innovative strategies they incorporate into their sales processes.
Dwight Holcomb's insight:

The new SaaS Sales Teams are more agile and lean than ever.

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Scooped by Dwight Holcomb
March 18, 2017 4:38 PM
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7 Traits of a Great SaaS Sales Rep

7 Traits of a Great SaaS Sales Rep | Marketing | Scoop.it
If you’re building a powerful SaaS sales team, these are the 7 qualities you should be looking for when hiring new SaaS sales reps.
Dwight Holcomb's insight:

SaaS sales is a different animal needing specific strategy for sales & marketing.

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Scooped by Dwight Holcomb
March 13, 2017 4:41 PM
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It’s 10 AM. Do You Know What Your Sales Reps Are Doing?

It’s 10 AM. Do You Know What Your Sales Reps Are Doing? | Marketing | Scoop.it
Analytics can help you figure out how your best performers spend their time.
Dwight Holcomb's insight:

Insight on knowing what is working for effective sales people.

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Scooped by Dwight Holcomb
March 24, 2017 1:07 PM
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Why you should train your inside sales reps to think like enterprise reps

Why you should train your inside sales reps to think like enterprise reps | Marketing | Scoop.it
The way most inside sales floors operate is akin to adding oil to a flame. There is a product that sells, and to sell more of it requires more cold calls and emails, resulting in 150 or 200 calls per day requirements. For some companies, this model makes perfect sense. A highly repeatable, easily predictable inside sales process is perfect for products or services with smaller price points and where the buying process is less complex. If the company can succeed purely through volume of the number of products sold, then the volume of touchpoints by inside sales should correlate.
Dwight Holcomb's insight:

Enterprise Sales Reps need to plan differently than what is needed in most lower-level sales efforts.

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Scooped by Dwight Holcomb
March 20, 2017 2:26 PM
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Sales Reps, Stop Asking Leading Questions

Sales Reps, Stop Asking Leading Questions | Marketing | Scoop.it
Clumsy attempts at consultative selling will backfire.
Dwight Holcomb's insight:

Another perspective on better consultative selling.

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Scooped by Dwight Holcomb
March 13, 2017 4:45 PM
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5 Deadly Email Prospecting Mistakes You're Probably Making

5 Deadly Email Prospecting Mistakes You're Probably Making | Marketing | Scoop.it
Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.
Dwight Holcomb's insight:

Tips for writing better e-mail copy for sales.

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