"If you think about it, fashion may actually be THE industry that started the curation trend – we just didn’t know it at the time. How could we? “Curation” is a relatively new term, but it’s finding its way into other realms; you hear about content curation, music curation – all meaning that in some way, these industries are personalizing their offer according to your individual wants, needs and likes."
Fashion SKU curation is the solution to reduce consumer anxiety: A search for ‘black dress’ in Clothing & Accessories on Amazon.com brings back 65,529 results! For consumers, this large number of choices can lead to confusion, exhaustion and dissatisfied purchases, or worse, no purchase at all."
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The Future Retail Showroom in not a place. It´s your stream of content
"If you think about it, fashion may actually be THE industry that started the curation trend – we just didn’t know it at the time. How could we? “Curation” is a relatively new term, but it’s finding its way into other realms; you hear about content curation, music curation – all meaning that in some way, these industries are personalizing their offer according to your individual wants, needs and likes."
Fashion SKU curation is the solution to reduce consumer anxiety: A search for ‘black dress’ in Clothing & Accessories on Amazon.com brings back 65,529 results! For consumers, this large number of choices can lead to confusion, exhaustion and dissatisfied purchases, or worse, no purchase at all."