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Most of the data captured about our everyday transactions isn't very exciting.
However, when you compare all that information across millions of consumers and products and thousands of outlets, you enter the realm of big data, which can reveal previously unknown patterns.
A case in point is outlined in a forthcoming Journal of Marketing Research paper which identifies a segment of customers, dubbed the "harbingers of failure", with an uncanny knack for buying new products that were likely to flop....
Via Jeff Domansky
Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....