Because of the increasing personalization of Google search, +1's on posts on Google+ can vastly extend the reach and influence of your content. Work hard at building an influential Google+ network.
Via Ron Sela, Rami Kantari
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Ron Sela's curator insight,
September 8, 2013 8:14 AM
Social Influencer Sites: How Relevant Are They?
Lynn O'Connell for O'Connell Meier's curator insight,
February 3, 2014 4:08 AM
My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.
Beckie Epke's curator insight,
May 14, 2014 1:27 AM
Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry. People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome.
Martin (Marty) Smith's curator insight,
March 5, 2013 4:09 PM
3 Things You Can't Know, Until You Know * LISTEN to the responses. If you are doing the work, no matter how "bad" you think it is, you are ahead of many. If you LISTEN you are ahead of more and if you relentlessly rinse and repeat you will be at the far right of Internet marketing's bell curve. You NEVER need anything MORE than what you have as you read this. You are fully armed and ready right NOW to change the world, to change YOU. |
The Personalized Power of Google+ Plus Ones
good effects on plusses.
* recommended posts on the streams
* recommended posts are shown to your circles, but can also be shown to your extended circles
* CTA to add the person to your circle
* last but not least, the posts plussed by your circels will score better in your google search result
=> more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"