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Content governance ensures that there are controls in place that govern when/what/why content is being created, approved and distributed.
Via Liz Wilson
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Rescooped by
Gerrit Bes
from Create & Curate
January 3, 2013 4:46 AM
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Scoop.it!
Via Liz Wilson
Enterprises need content marketing and to involve employees in it. But how do you keep your brand story on track? Michael Brito (Senior VP at Edelman Digital) has picked up on a helpful checklist enterprises can use to put 'content governance' in place.
You can use it to achieve not only a consistent story but also to minimise risk and avoid mistakes, extending it to all paid, earned and owned media.
While MB has focused on 6 tips related to content governance, the original list has 22 tips to help enterprises deploy social media (it was produced by Sprinklr,http://www.sprinklr.com/social-scale-platform/
an enterprise social CRM platform.