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Rescooped by Gerrit Bes from Curation Revolution
January 23, 2014 7:44 AM
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Why We Are All Content Curators Now - ScentTrail Marketing

Why We Are All Content Curators Now - ScentTrail Marketing | Latest Social Media News | Scoop.it

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.

 


Via Martin (Marty) Smith
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Rescooped by Gerrit Bes from Curation Revolution
January 15, 2014 6:53 AM
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How To Create Binge Worthy Content & Why That's Important

How To Create Binge Worthy Content & Why That's Important | Latest Social Media News | Scoop.it
Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?

 

This Haiku Deck shares tips on how to make your content marketing "binge friendly". 


Via Martin (Marty) Smith
Tagmotion's curator insight, January 15, 2014 6:33 PM

Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by  opening up highlights (within programs) for sharing..

Rescooped by Gerrit Bes from Curation Revolution
January 1, 2014 6:11 AM
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'Layering' Is The New SEO

'Layering' Is The New SEO | Latest Social Media News | Scoop.it
Search Engine Optimization or SEO is no longer what it was a couple of years back. Now, an SEO specialist needs to widen his skill-set to survive in his profession, and shift towards Search Marketing Integration or SMI.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 30, 2013 11:24 PM

Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates.

I agree with this well written statement about the "new SEO":

"Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success."


Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content.

Phil never loved the busywork anyway. Now he, and his fellow SEO experts have more time for thinking BIG PICTURE and helping to create content strategies, new Key Performance Indicators (KPIs), strategies and tactics that can WIN and WIN FAST in this new "social shares rule all" post SEO Is Dead world.




Agnipravo Sengupta's comment, January 1, 2014 12:38 AM
I read an interview of Rand Fishkin where he pointed out that SEO should not remain as an independent sector. It should play a greater role by taking active part in every other sectors of an organization and act as a "layer" over them.
Rescooped by Gerrit Bes from Curation Revolution
November 9, 2013 4:48 AM
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Curatti.com Launches To Move Content Marketing From Conversation To Conversion

Curatti.com Launches To Move Content Marketing From Conversation To Conversion | Latest Social Media News | Scoop.it

One of the best Scoop.it curators, Jan Gordon, launched Curatti.com Editors of Chaos today. Jan's laudable mission is to increase relevance and knowledge while decreasing spam and the mount of info we all attempt to wrestle to the ground daily. Go Jan Go!


Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, November 9, 2013 12:26 AM

Great mission, great curators, writes and editors of chaos mean Curatti will quickly become an indispensible tool to separate wheat from chafe.

Rescooped by Gerrit Bes from Curation Revolution
January 17, 2014 6:32 AM
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Great Content Curators See Patterns Others Don't So Curation Is Highly Disruptive

Great Content Curators See Patterns Others Don't So Curation Is Highly Disruptive | Latest Social Media News | Scoop.it
What Is Content Curation Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, January 16, 2014 9:40 AM

Disruptive & Exploding Content Curation
Wish I could tell you I plan to write sentences that will resonate and define something like content curation in a helpful way. The plan is to LOVE what I do and want to share it as often and as many ways as possible almost everything after that is accident (lol). 

Content curation is about to explode. It has too, as Scoop.it's CEO Guillaume noted a good argument could be made that all content that ever needs to be created already has. This means the shift is to the curators.

I read something attributed to uber-curator Maria Popova. She supposedly said each time an Internet marketer uses the word "curator" real curators kill a kitten. Popova was being dramatic, but I take her point. 

Our "curation" is digital curation - the active filtering, theming and organizing of a monster fire hose of content pointed at all of us. Our ability to read and make sense of the world may mean we are all "curators". A contemporary life requires curation. 

Wish I could plan my day to create another piece of content as well received and helpful as this Curatti.com post, but it doesn't work that way. Better to focus on digging the ditch that needs digging than worrying too much about "viral marketing" or "legacy" content (is my thinking :). M  

 

Rescooped by Gerrit Bes from Curation Revolution
January 9, 2014 4:34 AM
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Content Curation and SEO Response - ScentTrail Marketing

Content Curation and SEO Response - ScentTrail Marketing | Latest Social Media News | Scoop.it

What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.

 

Note
This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.

Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.

That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.

 

I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M



Via Martin (Marty) Smith
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Rescooped by Gerrit Bes from Curation Revolution
December 27, 2013 4:37 AM
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CONTENT: How Netflix + Roku Is Changing Content Curation

CONTENT: How Netflix + Roku Is Changing Content Curation | Latest Social Media News | Scoop.it
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 26, 2013 3:35 PM

Netflix + Roku is changing content curation. By making content a flexible layer of presentation a small number of titles feels infinite, relevance and User Generated Content goes up along with profits while costs go down. Amazon.com and very content curator and Internet marketer could learn a thing or two from Netflix + Roku. 

Lori Wilk's curator insight, December 26, 2013 5:30 PM

This was very helpful.

Rescooped by Gerrit Bes from Curation, Social Business and Beyond
May 20, 2013 9:24 PM
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Is Content the New Currency?

Is Content the New Currency? | Latest Social Media News | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?