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While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.

From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 

Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.

My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.

Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 

Another innovative way to reach your market...

Should You CLOSE or REDUCE Your Facebook Marketing?
Didn't know that Facebook was being such a jerk about "graph search" for brands. Not surprised to see you can buy your own list back as that is the kind of ransom Facebook has shown brands from the start. 

Interesting to see Mark Cuban takes his marbles and go home (threatening to close his Facebook pages). The article makes a good point.

If you have a substantial UNIQUE Facebook following you are probably stuck paying the $2. If not you may consider the cost / benefits of your Facebook marketing and arrive at where Cuban is - thinking about closing down your Facebook page (or relegating it to the "low investment" side of the fence). 

This article is very timely, as I have been working on a logo design for http://PhilosBooks.com, which will be shown on the website very soon. Please let me know what you think once you take a look at it!

As an author, you are a brand whether you like that fact or not. If you have a logo that pops, and every time people see it, they will think of you, you are ahead of the game. Make sure it is relevant, eye-catching, and brands you and your books. You can then place that logo on every single one of your book covers.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

Link to the original article: http://www.creativeramblings.com/guest-post-10-logo-design-principles/

Benjamin Moore's Main Street Mattes is a great campaign idea. The paint company will use a favorite tactic of mine, the User Generated Content Contest, to "beautify America.

They will select 20 "Main Streets" to be revitalized based on UGC nominations and votes. Great idea proving another favorite topic - Save The World Marketing.

Every brand, product and service saves the world in some way. Connecting with how your brand, product, service or company saves the world has never been more important.

Find my slideshare on Save The World Marketing here
http://www.slideshare.net/martinmartysmith/save-the-world-marketing

Kudos Benjamin Moore.

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

Promoting yourself in the digital age

#Personal Branding

#Social Media

Wrote this piece after having great conversations with lawyers in Raleigh about what they did and didn't understand about Internet marketing. The interesting part of thise conversations was what many of my lawyer friends thought they knew they didn't and what they thought they didn't know they weren't as far away as they thought. 

Welcome to the strange serendipity and mystery wrapped in enigma that is Internet marketing my legal brothers and sisters.  

Domain is a branding component. Yes it's really true.

The domain name suffix is known as a generic top-level domain (gTLD) and it describes the type of organization. However in the last few years, the lines have blurred somewhat between these categories

(From the article): There are other options from Google that might help your company from within. Google Apps provides employees with Gmail, online calendars, shared documents and more starting at $50 a year per user. These integrate well with some of Google’s other products – particularly AdWords and Analytics – so it might be worth considering. Even if you don’t opt for it, the above tools will help bring your company’s profile to where you want it to be.

añada su visión ...

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

agregar su visión ...

agregar su visión ...

One thing that won't change in your small businesses lifetime is: "create good engaging content and you'll be ahead of the crowd." Great content that is immediately useful to your customers will always set you apart from your competition.

Is this post Adam Stetzer emphasizes 4 areas all forward thinking small businesses would do well to pay attention to.

• Continually Identify Audience Demand
  
  
• Content marketing
  
  
• Work on brand
  
  
• Syndicate

Live Events & Social Media
Love this quote:

"Social media is a fantastic complement to compelling, live television content," said Toby Byrne, president of advertising for Fox Broadcasting Co. "Not only is it a great marketing tool for us ... [it also] opens up additional ways for us to connect brands with our audience."

Duh! This new partnership is a victory and a defeat. Victory because it signals brands are getting social media. Defeat because the new partnership seeks to make social media just another push network.

Let's hope people smart enough to realize social media can rock live events also understand "live event" means there are threads that should be followed instead of simply pushing more disconnected ads at us.

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